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BizReport | Mobile Marketing April 29, 2014

Shoppers warming to in-store opt-in mobile marketing

Beacons - the 2014 buzzword for retailers - may make more of an impact on mobile users than first thought. Despite privacy concerns surrounding use of consumer data and mobile security, a third of smartphone users in the UK say... >>

BizReport | Mobile Marketing April 09, 2014

Consumers do not want to be stalked in-store via smartphone

Consumers are less likely to shop in a store that has a smartphone tracking program in place, even if it is a favorite retailer, according to a new survey from OpinionLab.... >>

BizReport | Ecommerce archives October 18, 2013

Retailers must enhance in-store experience and embrace free Wi-Fi

Wi-Fi can be used to enhance the in-store experience for mobile users and, according to new research released by digital marketing agency Acquity Group, consumers feel more confident making big purchases when in-store Wi-Fi is available.... >>

BizReport | Mobile Marketing October 16, 2013

Dramatic drop in number of smartphone owners making regular store trips

Much as the hype surrounding mobile shopping and showrooming might suggest, consumers haven't completely abandoned shopping in-store. However, research carried out among UK consumers shows that in-store shopping levels, and the frequency with which smartphone-wielding shoppers visit stores, has dropped... >>

BizReport | Ecommerce archives September 30, 2013

Mobile: Brits more likely to showroom than Americans

A survey by Microsoft involving 6,000 consumers across five countries reveals that Brits are more focused in their use of mobile in retail stores, and are more likely to indulge in showrooming than Americans.... >>

BizReport | Ecommerce archives September 20, 2013

Most mobile shoppers do it from the safety of the sofa

Untethered from their PCs, consumers using smartphones and tablets to shop online now enjoy the experience almost as much as shopping in a physical store, according to new research released by retail information specialists Verdict.... >>

BizReport | Trends & Ideas archives August 16, 2013

Could wearable technology revitalize in-store shopping?

A new survey shows that wearable technology, such as Google Glass, has the potential to revitalize in-store shopping by engaging shoppers in a visual and novel way.... >>

BizReport | Ecommerce archives July 25, 2013

Showrooming: Amazon winning the war in-store

More than half of smartphone owners regularly check prices on their device while in a physical store, according to a new study from Parago, with Amazon the number one price comparison destination. ... >>

BizReport | Mobile Marketing July 23, 2013

Canadians would buy more if more mobile ads displayed while shopping

Canadians would buy more if more mobile ads were presented to them while shopping locally, according to the findings of SAS Marketing Research. ... >>

BizReport | Mobile Marketing July 01, 2013

Stores must embrace, not ignore, showrooming behavior

Showrooming is here to stay. Retailers who stick their heads in the sand stand to lose out to competitors, such as Amazon. New research from Econsultancy reveals what showroomers are doing in-store and ways in which retailers can combat the... >>

BizReport | Ecommerce archives May 29, 2013

Consumers expect in-store experience on mobile websites

New research highlights the importance of a website's look and feel in driving mobile users to click 'buy'. Consumers want the experience of in-store shopping replicated on their mobile devices, says Kentico Software. ... >>

BizReport | Mobile Marketing April 18, 2013

Sponge: Three-quarters of major U.K. retailers lack free in-store wi-fi

In the U.K., demand for free wi-fi is high and millions of people use the service in stores, cafes, restaurants and bars every week. However, according to a new survey from mobile marketing agency Sponge, three-quarters of the country's major... >>

BizReport | Mobile Marketing February 15, 2013

Nielsen ranks Shopkick top real-world shopping mobile app

Real-world shopping mobile app Shopkick has kicked its way to the top of the rankings, according to new figures released by Nielsen, and is now the number 1 app used for shopping at bricks and mortar stores. ... >>

BizReport | Advertising archives February 14, 2013

Nielsen research reveals importance of mixed media approach to drive brand awareness

A review by Nielsen of 21 methods used to reach consumers, across various media and advertising platforms, reveals that a mix of word-of-mouth, traditional advertising, and Internet activity is the best way to drive awareness.... >>

BizReport | December 05, 2012

Consumers rate grocery shopping online better than in-store

Customer experience specialists Nunwood have released a report that reveals supermarkets are providing a better experience online than in-store thanks to their recognition of customers' need to save time and effort. ... >>

BizReport | November 21, 2012

Store retailers could lose 5% of holiday season sales through showrooming

Eight out of ten retailers are affected by showrooming, according to new research from Edgell Knowledge Network, in partnership with Ebay, yet just 10% have strategies in place to limit its effects. ... >>

BizReport | Ecommerce archives November 21, 2012

Shoppers shun stores for online to get better customer service

Consumers pick ecommerce over bricks-and-mortar stores because, reveals the ClickFox 2012 Holiday Customer Service Audit, they feel they get better customer service online. ... >>

BizReport | November 01, 2012

Christmas carols and decorations pre-Thanksgiving annoy shoppers

Americans aren't happy that Christmas appears earlier and earlier in stores and malls, according to new research from SOASTA. Most believe the decorations and Christmas tunes should wait until after Thanksgiving.... >>

BizReport | Mobile Marketing September 12, 2012

27% of smartphone users scan QR Codes in-store

New research from mobile marketing and technology firm Vibes reveals that most consumers now have their mobile with them while shopping. A huge opportunity exists for retailers worried about "showrooming" to provide consumers with ways to help make purchasing decisions.... >>

BizReport | Email Marketing June 11, 2012

In-store signage fails to encourage email, SMS engagement

Few of America's fastest growing retailers use in-store signage to promote email or text message engagement, found a new study by interactive marketing provider ExactTarget.... >>

BizReport | Ecommerce archives June 05, 2012

Discounts, coupons attract Father's Day online shoppers this year

Over half of those looking for Father's Day gifts will head online, according to PriceGrabber's latest shopping survey.... >>

BizReport | Mobile Marketing February 01, 2012

TV ads prompt 44% of mobile users to pick up the phone

Smartphones are playing a greater role in consumer in-store purchasing habits than ever before, according to new studies from the Internet Advertising Bureau (IAB) and the Pew Internet and American Life Project. ... >>

BizReport | Mobile Marketing December 20, 2011

Mobile coupon POS scanning problems solved?

Mobile coupons are a hit with consumers, until they get to the checkout where many are frustrated by scanners being unable to read the barcode. New technology from mobeam could solve the problem and get checkout queues flowing again.... >>

BizReport | Ecommerce archives December 07, 2011

In-store browsing to become thing of the past?

Window shopping and browsing stores looking to bag a bargain is fast becoming a thing of the past. Today's shopper is smarter, according to a new survey from Deloitte and the Harrison Group, and finding discounted goods isn't anticipated, it's... >>

BizReport | Ecommerce archives October 05, 2011

E-commerce sales stunt seasonal in-store staff hiring

Retailers are cutting back on in-store staffing levels this year in a bid to trim the fat in the lead up to a busy online holiday season, according to figures released by the Hay Group.... >>

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