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BizReport | Advertising December 07, 2020

Report: Game brands upping ad spend

Video games are back - if they ever really left - with a vengeance thanks to the COVID-19 pandemic, and system manufacturers and game developers are poised to see just how high they might push revenues.... >>

BizReport | Mobile Marketing September 14, 2020

Study: Half of adults are playing games

Mobile gaming isn't just for kids any more (if they ever were). According to new data out from AdColony and DISQO about half of US adults are playing games via their mobile devices at least daily, and their favorites are... >>

BizReport | Mobile Marketing October 06, 2016

Survey: Most wish digital games would help connect

While many people might think of digital games as 'me time', a growing number wish the games they played helped them interact more socially. That is the takeaway from new Sequence data which found that 66% of gamers surveyed want... >>

BizReport | Advertising archives July 29, 2016

Study: In-game ads pushing engagement

Brands wanting more from their next digital campaign might want to add in-game advertising to their strategy. That is one takeaway from new Tapjoy and comScore research which found in-game ads pushed 7x the brand awareness and 4x the message... >>

BizReport | Mobile Marketing July 28, 2016

Expert: What Pokemon Go phenomena means for businesses

Around the world, people are walking seemingly mindlessly around watching their smartphones while playing Pokemon Go, and according to one expert, this playing environment could be a good environment for businesses to test. ... >>

BizReport | Advertising archives April 08, 2016

Rewarded video ads a hit with game developers and players alike

A new study reveals that rewarded video ads are a fast-growing and popular monetization and engagement method used within today's mobile game developer community. ... >>

BizReport | Blogs & Content archives December 30, 2013

Why mobile games will rule 2014

One major challenge in the gaming space has been the cost factor. For the most part brands have needed to create native game, especially to produces IOS and Android versions, plus the download requirement in the app stores is typically... >>

BizReport | Mobile Marketing February 04, 2013

Android generates more mobile game ad impressions than iOS

Games are the most popular mobile app on Millennial Media's network and, as such, the company has released a special report revealing the top game types and devices being used to play. ... >>

BizReport | Mobile Marketing March 22, 2012

Survey: Mobile gamers do it in bed

The number of people playing mobile games continues to increase, but it may surprise you just where these gamers are playing and engaging with their favorite games. MocoSpace recently surveyed more than 15,000 gamers in their system and found that,... >>

BizReport | Social Marketing October 03, 2011

RockYou reveals four social gamer personality types

Not all social gamers have the same attitude towards gameplay and in-game spending. Game publisher RockYou and research firm Interpret surveyed social gamers and have drawn up a list of four personality types.... >>

BizReport | Internet September 26, 2011

Brands largely ignoring in-game ad opportunities

Britain is a country united by digital gaming, according to a new study from the Internet Advertising Bureau, with over two-thirds of people from tweens to pensioners regularly playing a game on an IP-connected device.... >>

BizReport | Social Marketing July 08, 2011

2011 social gaming revenues to exceed $1billion

A new forecast from eMarketer reveals US social gaming revenues could reach a new revenue milestone by the end of this year. ... >>

BizReport | Social Marketing May 16, 2011

Brands get their social game on

McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.... >>

BizReport | Advertising archives April 11, 2011

Kiip's new mobile ad model seizes the 'moment'

Mobile start up Kiip has launched a new mobile ad model that capitalizes on the emotions of a mobile game player by rewarding them after an in-game achievement. ... >>

BizReport | Blogs & Content archives March 07, 2011

Glu's download numbers underline gaming popularity

Still thinking about game advertising but haven't pulled the trigger. Consider this: men are still the dominate demographic in online gaming, but females, teens and older adults are pushing into the gaming ecosystem. This makes game advertising relevant to a... >>

BizReport | Advertising archives December 22, 2010

In game ads a hit with brands this season

With consumers hitting online stores this holiday season, advertisers have been looking for new and innovative ways to engage and connect. One of the ways? In-game advertising. This holiday season has seen brands turn to in-game advertising like no other... >>

BizReport | Ecommerce archives July 20, 2010

Matomy's Engage Bar offers custom deals in widget space

In the virtual payment online space the key is timing of offers. Too soon and a consumer will ignore and - likely - forget. Too late and they've probably already paid or, worse, stopped playing if the goods are offered... >>

BizReport | Ecommerce archives June 30, 2010

gWallet: 1.7 million minutes of video served in social games

Social gaming is beginning to look like a hot ticket for video publishers and brands. Why? According to social media monetization firm gWallet more than 1.7 million minutes of video ad campaigns were served to social gaming consumers in Q1... >>

BizReport | Advertising archives May 26, 2010

Massive study demonstrates power of in-game advertising

Today's gamers come in all shapes and sizes and their ranks aren't limited to withdrawn teens in darkened bedrooms. Instead, gaming has become a mainstream activity and with the number of gamers growing, and the time spent gaming increasing, advertisers... >>

BizReport | Advertising archives May 18, 2010

Product placement in social games proving fruitful

You've spotted the odd iPhone and Pepsi can in a movie scene, haven't you? The brand exposure can be immense, particularly in the case of a box-office hit. Now the same product placement exercise can be implemented online - in... >>

BizReport | Social Marketing May 05, 2010

InXpo's new suite integrates social, gaming, virtual worlds

We all know the social, gaming and virtual worlds are exploding with consumer usage of late, but for many brands getting into all three areas with the same message at the same time is proving difficult. This is where a... >>

BizReport | Research archives April 19, 2010

Mobile game niche down but could skyrocket

Over the past year, despite forecasts predicting that the mobile gaming market would explode, the market actually showed a 13% decrease. However, that should turn this year thanks to the rapid adoption of smart devices. A new report from comScore... >>

BizReport | Internet March 03, 2010

Online gamers spending more time playing, opportunity for in-game advertisers

The percentage of the population that plays online games may have dropped slightly over the last year, but those who are playing online games are spending more time doing so, according to new data from The NPD Group. Marketers can... >>

BizReport | Advertising archives November 13, 2009

comScore, Massive partner for gaming insight

Online gaming is hot right now and marketers interested in capturing consumers' attention are beginning to take note. One problem with in-game advertising has been the transparency of ad platforms. A new partnership between metrics firm comScore and gaming solution... >>

BizReport | Advertising archives August 31, 2009

Study: Placement and design key to in-game ad success

If advertisers adhere to a few rules, in-game advertising is an effective channel via which to target the growing number of gamers from a wide range of age groups, found recent research from gamematrix and the University of Offenburg.... >>

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