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BizReport | Mobile Marketing February 04, 2013

Android generates more mobile game ad impressions than iOS

Games are the most popular mobile app on Millennial Media's network and, as such, the company has released a special report revealing the top game types and devices being used to play. ... >>

BizReport | Mobile Marketing March 22, 2012

Survey: Mobile gamers do it in bed

The number of people playing mobile games continues to increase, but it may surprise you just where these gamers are playing and engaging with their favorite games. MocoSpace recently surveyed more than 15,000 gamers in their system and found that,... >>

BizReport | Social Marketing October 03, 2011

RockYou reveals four social gamer personality types

Not all social gamers have the same attitude towards gameplay and in-game spending. Game publisher RockYou and research firm Interpret surveyed social gamers and have drawn up a list of four personality types.... >>

BizReport | Internet September 26, 2011

Brands largely ignoring in-game ad opportunities

Britain is a country united by digital gaming, according to a new study from the Internet Advertising Bureau, with over two-thirds of people from tweens to pensioners regularly playing a game on an IP-connected device.... >>

BizReport | Social Marketing July 08, 2011

2011 social gaming revenues to exceed $1billion

A new forecast from eMarketer reveals US social gaming revenues could reach a new revenue milestone by the end of this year. ... >>

BizReport | Social Marketing May 16, 2011

Brands get their social game on

McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.... >>

BizReport | Advertising April 11, 2011

Kiip's new mobile ad model seizes the 'moment'

Mobile start up Kiip has launched a new mobile ad model that capitalizes on the emotions of a mobile game player by rewarding them after an in-game achievement. ... >>

BizReport | Blogs & Content March 07, 2011

Glu's download numbers underline gaming popularity

Still thinking about game advertising but haven't pulled the trigger. Consider this: men are still the dominate demographic in online gaming, but females, teens and older adults are pushing into the gaming ecosystem. This makes game advertising relevant to a... >>

BizReport | Advertising December 22, 2010

In game ads a hit with brands this season

With consumers hitting online stores this holiday season, advertisers have been looking for new and innovative ways to engage and connect. One of the ways? In-game advertising. This holiday season has seen brands turn to in-game advertising like no other... >>

BizReport | Ecommerce July 20, 2010

Matomy's Engage Bar offers custom deals in widget space

In the virtual payment online space the key is timing of offers. Too soon and a consumer will ignore and - likely - forget. Too late and they've probably already paid or, worse, stopped playing if the goods are offered... >>

BizReport | Ecommerce June 30, 2010

gWallet: 1.7 million minutes of video served in social games

Social gaming is beginning to look like a hot ticket for video publishers and brands. Why? According to social media monetization firm gWallet more than 1.7 million minutes of video ad campaigns were served to social gaming consumers in Q1... >>

BizReport | Advertising May 26, 2010

Massive study demonstrates power of in-game advertising

Today's gamers come in all shapes and sizes and their ranks aren't limited to withdrawn teens in darkened bedrooms. Instead, gaming has become a mainstream activity and with the number of gamers growing, and the time spent gaming increasing, advertisers... >>

BizReport | Advertising May 18, 2010

Product placement in social games proving fruitful

You've spotted the odd iPhone and Pepsi can in a movie scene, haven't you? The brand exposure can be immense, particularly in the case of a box-office hit. Now the same product placement exercise can be implemented online - in... >>

BizReport | Social Marketing May 05, 2010

InXpo's new suite integrates social, gaming, virtual worlds

We all know the social, gaming and virtual worlds are exploding with consumer usage of late, but for many brands getting into all three areas with the same message at the same time is proving difficult. This is where a... >>

BizReport | Research April 19, 2010

Mobile game niche down but could skyrocket

Over the past year, despite forecasts predicting that the mobile gaming market would explode, the market actually showed a 13% decrease. However, that should turn this year thanks to the rapid adoption of smart devices. A new report from comScore... >>

BizReport | Internet March 03, 2010

Online gamers spending more time playing, opportunity for in-game advertisers

The percentage of the population that plays online games may have dropped slightly over the last year, but those who are playing online games are spending more time doing so, according to new data from The NPD Group. Marketers can... >>

BizReport | Advertising November 13, 2009

comScore, Massive partner for gaming insight

Online gaming is hot right now and marketers interested in capturing consumers' attention are beginning to take note. One problem with in-game advertising has been the transparency of ad platforms. A new partnership between metrics firm comScore and gaming solution... >>

BizReport | Advertising August 31, 2009

Study: Placement and design key to in-game ad success

If advertisers adhere to a few rules, in-game advertising is an effective channel via which to target the growing number of gamers from a wide range of age groups, found recent research from gamematrix and the University of Offenburg.... >>

BizReport | Blogs & Content July 15, 2009

Consumers want free entertainment

When it comes to passing time, more consumers are looking for a freebie. According to new data from metrics firm comScore online gaming - especially those games offered for free play - continue to see increasing numbers of consumers logging... >>

BizReport | Research July 07, 2009

Itsmy: Ready for a mobile-social-gaming phenomena?

Are you ready for the next big thing in the mobile social marketplace? If you're not into gaming, you may miss the boat. According to a new report from mobile social networking space Itsmy.com, a subsidiary of GoFresh, the next... >>

BizReport | Advertising July 02, 2009

EA offers gaming ad advice

If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a... >>

BizReport | Trends & Ideas May 28, 2009

UK Study: In-game ads reach affluent, brand-literate young men

It's been widely reported that gamers actually quite like ads in their games. Many (65%) believe in-game ads add to the realism of a gaming environment and 55% go so far as to say ads "look cool". ... >>

BizReport | Advertising May 27, 2009

ScreenDigest: In-game ads to reach $1 billion by 2014

And the controversy continues. There are those in favor of in-game advertising - including consumers - and those who poo-poo the idea of billboarding a brand at a time when the consumer is engaged with a game and not an... >>

BizReport | Advertising March 18, 2009

Major in-game ad firm struggling

Even though video gaming has, thus far, been recession resilient, one of the industry's major in-game advertising companies is in trouble.... >>

BizReport | Advertising February 06, 2009

Massive to build video, audio in-game ad units

Move over static billboards, new ad units from Massive could change the way ads are served in games. Massive has begun to create both video and audio in-game ad units which can be placed in billboards seen in video games;... >>

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