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BizReport | Advertising archives May 17, 2017
Expert: What brands can learn from inbound marketing
There is a wealth of data at the fingertips of digital brands - from online shopping habits to digital traffic patterns to previous purchases. The same can be said about call data, but according to one expert, brands need to... >>
BizReport | Mobile Marketing April 17, 2014
Avoidance a big reason for blocking calls
From call screening to call blocking, fewer Americans are picking up the phone - even for people they know. That according to new data out from Harris Poll and WhitePages. According to the survey people are blocking calls from businesses... >>
BizReport | Mobile Marketing March 18, 2009
Apptera lauches a mobile ad channel
A new mobile channel may help marketers better engage young consumers, a demographic important because younger consumers are more likely than older consumers to utilize the mobile space. The channel delivers targeted, relevant ads to consumers between 18 and 34... >>
BizReport | Mobile Marketing May 05, 2008
Marchex to provide in-call mobile ad solutions
Mobile marketers could obtain a little help from local advertising company Marchex. The advertising solution will begin offering in-call advertising for mobile marketers. AdMob, Ringleader Digital and 4INFO have all signed on for the platform. ... >>
BizReport | Advertising archives May 02, 2008
Is in-call the next big thing?
Catching consumers' attention during a phone call could be easier than you think, and it could increase the ROI of ad campaigns. In-call advertising is nothing new in the marketing sector but advanced targeting and mobile options are making in-call... >>
BizReport | Mobile Marketing November 06, 2007
In-call ad platform launched
Consumers spend hours each year waiting for their phone calls to connect. That is wasted time for the consumer - and for the advertiser. A new platform could change that by offering in-call ads. This isn't a new premise but... >>
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