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BizReport | Trends & Ideas archives April 04, 2016

Just how much are mobile gamers forking out on in-app purchases?

Research from Slice Intelligence reveals just how much mobile gamers spend on in-app purchases and how they compare to traditional console gamers. ... >>

BizReport | Mobile Marketing July 21, 2014

European Commission forces Google, Apple to make users aware of 'true cost' of an app

Google has agreed that no app downloads that push in-app purchases will be labeled as 'free' in Europe as of the end of September this year, following criticisms by the European Commission. ... >>

BizReport | Mobile Marketing February 27, 2014

Miniscule number of mobile gamers contribute to in-game revenues

The vast majority of mobile gamers playing freemium games never contribute to revenue through in-game purchases, according to new research from mobile app analytics platform Swrve. ... >>

BizReport | Mobile Marketing January 06, 2014

In-App Buys bigger than paid apps

For a while paid apps led the revenue segment for many developers, and for many it still does. But in 2013, a change has begun - at least for the app stores. According to new data from Distimo, in-app purchases... >>

BizReport | Mobile Marketing May 21, 2013

Google Play in-app sales rise 700% YoY

Consumers are finally becoming comfortable making purchases inside apps, as the latest figures released by Google at its annual I/O Conference reveal.... >>

BizReport | Mobile Marketing September 21, 2011

In-app purchases account for 72% of iPhone app revenue

Apps offering in-app purchases now account for almost three-quarters of iPhone App Store revenues, according to a presentation by the head of Distimo, more than doubling from just 28% at time last year. ... >>