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BizReport | Mobile Marketing July 04, 2016

Few app users make in-app purchases

In-app spending, the hook on which most app developers hang their hopes of revenue, has been analyzed by mobile analytics firm AppsFlyer and finds that it continues to be a very small number of mobile users that make in-app purchases.... >>

BizReport | Mobile Marketing June 25, 2014

1 in 5 Android in-app purchases found to be fraudulent

As Google I/O 2014 gets underway, new analysis from Swrve reveals some disturbing news for Android app developers.... >>

BizReport | Mobile Marketing February 21, 2013

In-app game purchases on tablets to exceed $3 billion by 2016

Juniper Research has released new figures showing explosive growth in spending on in-app purchases by tablet gamers by 2016.... >>

BizReport | Ecommerce archives August 22, 2011

Consumable items top in-app game purchases

A new report from Flurry Analytics reveals that over two-thirds of all items purchased in iOS and Android 'freemium' game apps are consumables with premium virtual currency being the top buy. ... >>

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