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BizReport | Blogs & Content archives July 09, 2014

Top 3 tips to create engaging in-game ads

RockYou is a cross-platform game publisher with a premium video ad network running through our content. With more than 50 games, the company sells video ads that play before and within the gaming experience, so they know what is working... >>

BizReport | Advertising archives December 19, 2012

Partnership rewards gamers with real-world goods

A new partnership between SocialVibe and Placecast will change the way gamers engage with ads and how advertisers engage with gamers. Through the partnership Placecast will power geo-fences for SocialVibe advertisers, offering virtual currency as well as real-world discounts and... >>

BizReport | Advertising archives September 08, 2010

Top 3 tips to engage gamers

By 2012 the gaming industry is expected to bring in more than $55 billion, a number that has many brands and marketers looking at game advertising to reach consumers. These brands are using rich and social media as well as... >>

BizReport | Advertising archives November 13, 2009

comScore, Massive partner for gaming insight

Online gaming is hot right now and marketers interested in capturing consumers' attention are beginning to take note. One problem with in-game advertising has been the transparency of ad platforms. A new partnership between metrics firm comScore and gaming solution... >>