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BizReport | Ecommerce archives June 26, 2015
How beacons can fail and how to prevent that failure
In store beacons can give shoppers access to coupons and discounts, offer product information or even pricing options. But, if they don't work correctly, beacons can do damage to your brand. Her are three common issues with beacons and how... >>
BizReport | Ecommerce archives June 25, 2015
Top 3 tips to make beacons work for you
Location based targeting and proximity marketing are a growing targeting area for retailers, restaurants and other businesses, but for some the use of LBS technology hasn't been effective. One expert offers his top 3 tips to make beacons work better... >>
BizReport | Advertising archives December 31, 2012
How to better use data in 2013
While good data is more readily available than ever, one expert notes that many in the online space aren't making the most of that data. And that, he says, is costing them revenue. It could also cost loyal customers because... >>
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