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BizReport | Ecommerce archives June 26, 2015

How beacons can fail and how to prevent that failure

In store beacons can give shoppers access to coupons and discounts, offer product information or even pricing options. But, if they don't work correctly, beacons can do damage to your brand. Her are three common issues with beacons and how... >>

BizReport | Ecommerce archives June 25, 2015

Top 3 tips to make beacons work for you

Location based targeting and proximity marketing are a growing targeting area for retailers, restaurants and other businesses, but for some the use of LBS technology hasn't been effective. One expert offers his top 3 tips to make beacons work better... >>

BizReport | Advertising archives December 31, 2012

How to better use data in 2013

While good data is more readily available than ever, one expert notes that many in the online space aren't making the most of that data. And that, he says, is costing them revenue. It could also cost loyal customers because... >>