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BizReport | Advertising archives August 08, 2011

Two moves to enhance ad experience for brands, consumers

Two moves in the online space should give local and brand marketers better access to engaged consumers. Belo Corp and Yahoo have expanded their local advertising deal while Auditude has tapped Innovid for a better video ad experience. ... >>

BizReport | Advertising archives April 01, 2011

BrightRoll, Innovid partner for pre-roll units

A new partnership between online video ad platform BrightRoll and in-stream ad provider Innovid may put a new face on pre-roll video units. Through the partnership, new interactive pre-roll units will be offered throughout BrightRoll's network, as well as the... >>

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