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BizReport | Trends & Ideas archives September 16, 2010

Move over puppy, iPod most prized possession

What do you think is a social network user's most prized possession? Their car? Their pet? Perhaps their wedding ring? Nope. Social networkers are more attached to their gadgets than their other personal possessions.... >>

BizReport | Research archives August 28, 2009

AdMob: Free-to-paid model key to mobile app sales

If you want consumers to purchase your mobile applications, give them away for free. That's the take-out from AdMob's July 2009 Mobile Metrics Report.... >>

BizReport | Mobile Marketing December 18, 2008

Calling lapsed mobile subscribers could be 'grave' mistake

It's not just email and postal marketing lists than need to be kept up to date, mobile lists also need to be maintained otherwise your calls could be falling on deaf, if not dead, ears. ... >>