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BizReport | Mobile Marketing April 08, 2011

Survey: 37% of teens aspire to own Apple gadgets

Smartphones are becoming the latest "must have" teen gadget. Apple's "cool" factor is driving popularity of the iPhone and iPad among teenagers, according to a new survey from Piper Jaffray.... >>

BizReport | Mobile Marketing February 14, 2011

Mobclix: iPhone users more valuable

When it comes to mobile consumers, it appears that iPhone consumers are more valuable to brands than Android users. New data from mobile advertising exchange Mobclix indicates that iPhone users are generating more ad revenue than Android users across the... >>

BizReport | Mobile Marketing September 27, 2010

CrowdScience: Consumers need more smartphone choice

When it comes to smartphones, choice is the best way to create loyal consumers. Unfortunately many consumers aren't given enough choice in their smartphones, especially by their employers. A new CrowdScience report finds that businesses who are requiring their employees... >>

BizReport | Mobile Marketing September 14, 2010

Nielsen: Android users more app ad-friendly

Have you ever wondered if Android users and iPhone users have the same attitude towards ads in apps? If so, Nielsen's latest research, released today, will be of interest.... >>

BizReport | Mobile Marketing August 10, 2010

iPhone fever in U.K., Android in the wings

Android smartphones could well be on their way to "cool" status, despite a forecast that, by the end of 2012, one mobile device in every ten used in the U.K. will be an iPhone. ... >>

BizReport | Advertising archives July 09, 2010

iAd brings in $1,400 in one day for developer

The Internet is buzzing with news of one Apple iPhone app developer's success generating revenue via iAds. While many applaud the iAd, others believe this is just a blip before the novelty wears off and fill rates rise.... >>

BizReport | Research archives June 18, 2010

Quantcast: Android responsible for 20% mobile browsing

iPads and iPhones may hold the bulk of news headlines over the last few months, but according to a new report consumers are just as enthralled with Android devices. According to the latest numbers from Quantcast, Android devices are now... >>

BizReport | Mobile Marketing April 30, 2010

MocoSpace: Smartphones set to overtake feature phones

When it comes to communication everyone, it seems, wants constant connectivity. But more than that, a new report from MocoSpace indicates that it isn't just connection; consumers now want the ability to do more than talk and they want smartphones... >>

BizReport | Mobile Marketing April 12, 2010

Greystripe: Over half of advertisers want Flash ad units for iPad, iPhone

Mobile in-game ad network, Greystripe, asked their advertisers what kind of ad units and formats they would most prefer for the new iPad. The result? Half want what they can't have - Flash.... >>

BizReport | Mobile Marketing March 31, 2010

Motally launch allows simpler app changes and updates

When it comes to app development, one of the most frustrating areas is changing or updating the app because that process, usually, includes re-submitting a previously approved app into a queue that may keep an app out of commission for... >>

BizReport | Mobile Marketing March 24, 2010

Millenial Media: Android ad impressions jump

2010 is shaping up to be a good year for Android based phones and the marketers using them to engage consumers. According to new research from Millenial Media ad impressions from Android phones showed a 25% jump in January 2010.... >>

BizReport | Mobile Marketing March 15, 2010

Smartphone users loyal to brand

New research from Crowd Science shows that smartphone users, specifically Android and iPhone consumers, are loyal to their brand of choice. But that leaves a large consumer base which could be swayed one way or the other - good news... >>

BizReport | Mobile Marketing January 07, 2010

Mobile location-based and gaming AR apps to soar in next few years

Augmented reality is a topic that is becoming more and more talked about in mobile marketing circles. A new report from Juniper Research predicts that the number of mobile downloads featuring augmented reality content is set to soar over the... >>

BizReport | Mobile Marketing December 09, 2009

Greystripe launches full-screen mobile ad units for Android

A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform.... >>

BizReport | Mobile Marketing November 04, 2009

Touchscreen mobile adoption skyrockets more than 150%

In the past year, touchscreen mobile devices including the iPhone, have increased adoption rates at a staggering pace. Good news for mobile marketers offering more than simple text offers or coupons, but what about marketers just getting into the market?... >>

BizReport | Mobile Marketing September 14, 2009

iPhone users receptive to ads, or are they?

It's always been the case that advertising that is relevant and useful wins out, but this has never been more apparent than with mobile advertising. Two recent studies look at how receptive consumers are to advertising on their iPhones.... >>

BizReport | Research archives August 28, 2009

AdMob: Free-to-paid model key to mobile app sales

If you want consumers to purchase your mobile applications, give them away for free. That's the take-out from AdMob's July 2009 Mobile Metrics Report.... >>

BizReport | Mobile Marketing July 22, 2009

TapJoy, PinchMedia partner for mobile app platform

iPhone application developer Pinch Media is partnering with TapJoy on another way for mobile app publishers and providers to monetize their offerings. The new platform helps mobile developers improve their apps, increase the consumer base and monetize the apps; developers... >>

BizReport | Mobile Marketing May 01, 2009

Compete: Smartphone users pay bank for apps

If you're looking for the best way to engage the mobile audience it may not be simply in advertising but in app-vertising. According to new research from Compete, smartphone users are rapidly increasing the number of apps purchased for their... >>

BizReport | Mobile Marketing April 29, 2009

Wine retailers embrace mobile applications

A winery and fine wine retailer are the latest in the wine industry to embrace mobile applications that engage, inform and educate oenophiles.... >>

BizReport | Mobile Marketing April 20, 2009

comScore: Top iPhone app is a game

The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games.... >>

BizReport | Trends & Ideas archives March 27, 2009

Genkii to launch first virtual world for iPhone

A Tokyo-based start-up, Genkii, is harnessing the iPhone's global networking potential and releasing what could be the first ever virtual world for the device. ... >>

BizReport | Mobile Marketing February 25, 2009

Google Analytics shows website traffic from iPhones

Do you know how much traffic your website gets from iPhone visits? Now you can. Google Analytics' most powerful feature - Advanced Segmentation - now includes a new option to filter traffic data to see how many visits your site... >>

BizReport | Mobile Marketing February 24, 2009

Lifespan of mobile apps found wanting

Mobile phone applications, or 'apps', are increasingly popular with brand marketers and consumers are snapping them up, but new research has found that their lifespan is very limited. ... >>

BizReport | Mobile Marketing February 05, 2009

Study: iPhone users more likely to respond to mobile ads

When it comes to mobile marketing, iPhone users are the consumers to target. According to a new report from Limbo and GfK Technology, based on Q4 2008 numbers, iPhone users were 66% more likely to respond to mobile ads than... >>

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