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BizReport | Mobile Marketing May 02, 2013

DFC Intelligence: iOS to dominate gaming apps through to 2018

A new report released by DFC Intelligence reveals that apps and games for Apple's iOS will dominate the mobile entertainment and gaming market over the coming years. ... >>

BizReport | Mobile Marketing March 11, 2013

iOS in-flight use takes off, Android still grounded

Having recently reported on the increasing use and demand for wi-fi access while in-flight, it was interesting to read a new report from Gogo on which device is the most-used by connected airline passengers.... >>

BizReport | Mobile Marketing March 05, 2013

More than half of smartphone app downloads in 2013 will be Android

During 2013, smartphone app downloads will reach 56 billion with Google's Android accounting for more than Apple's iOS, according to new figures released by ABI Research.... >>

BizReport | Mobile Marketing February 04, 2013

Android generates more mobile game ad impressions than iOS

Games are the most popular mobile app on Millennial Media's network and, as such, the company has released a special report revealing the top game types and devices being used to play. ... >>

BizReport | Mobile Marketing January 22, 2013

Has the Nexus 7 out-sold the iPad in Japan? Maybe not...

I'm using my Christmas money to buy a new device and have plonked for Google's Nexus 7 tablet. It appears I'm in good company because, according to a recent report, it's the device of choice for Japanese consumers. Or is... >>

BizReport | Social Marketing January 18, 2013

Candy more appealing than farming on Facebook

Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>

BizReport | Mobile Marketing October 12, 2012

72% of U.S. teens that own a tablet own an iPad

Apple's slick design and high-end technology isn't just for the well-heeled and professionals. More U.S. teens are favoring iPhones and iPads, according to new research released this week by Piper Jaffray.... >>

BizReport | Email Marketing September 13, 2012

Mobile email opens rise 32% in first half of 2012

Knotice's bi-annual Mobile Email Opens Report reveals that, in the first half of 2012, the number of emails opened on a mobile device rose 32% from the second half of 2011, with iOS dominating.... >>

BizReport | Mobile Marketing September 11, 2012

Smartphone adoption in U.S. led by teens

Data backs up what we all know; teenagers grab hold of new technology like no-one else. Nielsen's latest study reveals that teens are adopting smartphones at a greater rate than any other age group. ... >>

BizReport | Mobile Marketing July 12, 2012

Android dominates smartphone sales in key markets

For the first time ever Android dominates smartphone sales across Europe, the U.S., and Australia, according to new figures released by Kantar Worldpanel ComTech, driven in part by consumers trading up from feature phones. ... >>

BizReport | Viral Marketing June 28, 2012

Natural Motion: PR has "no impact" on mobile game downloads

Traditional marketing and PR campaigns to promote and acquire players for mobile games are pointless, according to the CEO of social mobile game technology and development firm Natural Motion.... >>

BizReport | Mobile Marketing May 07, 2012

Over 90% of mobile game revenues generated by in-app purchases

A new study from market research company Newzoo reveals that the vast majority of revenues from mobile games are generated by in-game purchases. ... >>

BizReport | Mobile Marketing April 05, 2012

Android's share of U.S. smartphone market passes 50%

Android's share of the U.S. smartphone market has hit a major milestone. According to data released this week by comScore, Android now has over 50%.... >>

BizReport | Mobile Marketing March 15, 2012

IDC: Apple has three years left as tablet market leader

New IDC forecasts reveal that Apple will continue to dominate the tablet market for another three years before Android takes over.... >>

BizReport | Mobile Marketing March 07, 2012

Flurry: Over half of app sessions spent with games

When Flurry analyzed more than 64 billion mobile app sessions on both iOS and Android devices they discovered that games, particularly those from independent studios, were dominating the space. ... >>

BizReport | Mobile Marketing January 05, 2012

Flurry predicts an appy New Year

Figures released by mobile analytics company Flurry show a massive rise in the number of mobile apps downloaded between Christmas Day and New Year's Day and predict 1billion per week downloads more commonplace in 2012.... >>

BizReport | Mobile Marketing October 14, 2011

Research: Android users more 'app loyal'

Hey mobile marketers, back away from the iPhone for one minute and check out some new research released by Fiksu. It shows that Android users are much more app loyal than their iOS-using counterparts.... >>

BizReport | Mobile Marketing September 13, 2011

Ovum forecasts Android app downloads to exceed iOS this year

The total number of mobile apps downloaded this year is set to be more than double that of last year, according to new data released by telecoms analysts Ovum, with the number of Android downloads surpassing that of iOS for... >>

BizReport | Mobile Marketing August 16, 2011

Hunch infographic reveals traits of iOS vs. Android users

According to new data from Hunch, the mobile platform you use may say a lot about who you are and what you do.... >>

BizReport | Mobile Marketing June 30, 2011

Android - Half a million activations each day and growing

Last month the number of Android activations was 400,000 but the mobile operating system has continued to grow and grow and this month (June) the number of daily activations sits at 500,000.... >>

BizReport | Mobile Marketing May 12, 2011

No ads in iOS apps aimed at kids, says Apple

An app developer who had all his iAds pulled from his Pokemon-themed game "Dex" has unearthed what appears to be a new directive from Apple that prevents young users of iOS apps being exposed to advertising.... >>

BizReport | Mobile Marketing April 05, 2011

Android popularity burgeoning on both sides of the pond

Smartphone use is growing and the battle of the operating systems continues. Which one leads the way? Reports reveal the continuing rise in popularity of the Android operating system in both the U.S. and the U.K., so which platform should... >>

BizReport | Mobile Marketing March 04, 2011

Nielsen: Android most popular OS in US

A new report, released this Thursday by Nielsen, shows the race between mobile operating systems is still raging, with Google's Android continuing to out-do the competition. ... >>

BizReport | Advertising February 04, 2011

Soup-maker pleased with taste of iAds

iAds are an essential ingredient for advertising success, according to a recent study conducted by soup-maker Campbell's and Nielsen, which found brand recall and purchase intent several times higher for iAds than television ads.... >>

BizReport | Mobile Marketing October 12, 2010

TV competing for eyeballs with iOS social games, networks

The television industry may have adapted well to the disruption that the Internet caused, but now it has another entertainment force to tackle - the iPhone. Recent data from app-tracking firm Flurry suggests that iPhone social games and networking apps... >>

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