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BizReport | Search Marketing April 04, 2017

AccorHotels.com launches MoodMatch using Hotel DNA from Travelsify

This week sees the launch of a travel search engine experience based entirely on the mood of the traveler and using Hotel DNA to find the right match. ... >>

BizReport | Social Marketing March 30, 2017

Experiences - not amenities - create most social media chatter about hotels

What are the features of a hotel that guests talk about the most on social media? New research from location-based social platform, Local Measure, has the answers. ... >>

BizReport | Search Marketing January 27, 2017

Consumers eliminate hotels with less than 3-star reviews from accommodation research

A new study following the path to decision during travelers' search for accommodation reveals the significant role of search engines and review ratings. ... >>

BizReport | Mobile Marketing December 14, 2016

Mobile is, quite literally, the key to the future of hotel booking

The use of mobile apps in travel planning and right through the duration of a trip is increasingly important to travelers. Hotels.com is launching a new app feature that will take this one step further, and allow travelers to unlock... >>

BizReport | Trends & Ideas archives December 13, 2016

Report forecasts Airbnb threat to hotels greater than anticipated

An updated report from Morgan Stanley suggests Airbnb could be "a bigger threat to hotels" than had been earlier anticipated. ... >>

BizReport | Trends & Ideas archives October 17, 2016

Hotels and guests differ on in-room entertainment offerings

What hotels consider important aspects of in-room entertainment differs from that of their guests, according to a new report released by ADB.... >>

BizReport | Ecommerce archives August 10, 2016

Value of direct hotel bookings outshines that of third-party sites

While third-party sites are valuable for hotels to expand their reach, new research has found that direct booking values are nearly double those received via third-party sites.... >>

BizReport | Social Marketing April 22, 2016

A high response rate to reviews can harm hotels' revenues, ratings

If you are part of hotel management, new research suggests that it is wise to respond to online reviews but that it is best to limit responses or risk revenue and bookings. ... >>

BizReport | Ecommerce archives March 07, 2016

Travel: Trust in online travel agents falling, use of mobile apps rising

New research from digital hotel marketing firm Fuel reveals consumer's trust with Online Travel Agents is waning leading to more people booking direct and the benefits to hoteliers of a mobile app.... >>

BizReport | Ecommerce archives February 17, 2016

Survey: Airlines missing the loyalty mark

In loyalty marketing most businesses err on the side of discounts. The problem with that, according to one new survey, is that discounts aren't as influential to travel rewards program members than many brands think. In fact, fewer than one-quarter... >>

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