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BizReport | Social Marketing February 13, 2014

User-submitted images important to travelers researching accommodation, sight-seeing

How many reviews do you read through before committing to a hotel booking or a table at a restaurant? A new survey, conducted by PhoCusWright for TripAdvisor, reveals all. ... >>

BizReport | Internet October 04, 2013

More travelers using comparison shopping travel website to make reservations

More than a quarter of U.S. travelers now make travel reservations via comparison travel shopping sites such as Kayak, according to the results of a new survey released by MMGY Global/Harrison Group, and over half turn to review sites such... >>

BizReport | Loyalty Marketing September 03, 2012

Travel: Responding to customer reviews increases loyalty and bookings

Hotels are missing out on a valuable opportunity to create loyalty and interest when they fail to respond to reviews customers leave online, according to new research from online reputation experts TrustYou. ... >>

BizReport | Law & Regulation February 03, 2012

ASA bans TripAdvisor "real traveler" claims

Popular travel review website TripAdvisor has been banned from claiming that its reviews are from "real travelers" and "reviews you can trust" by order of the UK's Advertising Standards Authority.... >>

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