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BizReport | Advertising archives October 17, 2018

Studies ID how merchants can win during holiday season

Two new reports shed light on how consumers will be approaching the upcoming holiday shopping season. Here's what marketers and merchants need to know. ... >>

BizReport | Advertising archives August 30, 2018

Start holiday campaigns in October for success

A key takeaway from new AdRoll data is this: the early marketer gets the holiday dollars. AdRoll researchers looked at campaigns run by 35,000 brands and marketers between July and December 2017 to come to their findings. Researchers found that... >>

BizReport | Ecommerce archives November 03, 2015

Reports: Early is better for holiday shoppers

When it comes to advertising during Black Friday Week, it turns out earlier is better. That according to new Yesmail data which indicates email campaigns sent the Monday and Tuesday before Black Friday had higher open rates that campaigns sent... >>

BizReport | Advertising archives August 24, 2015

Top 3 tips to win the 2015 holidays

For brands to engage they need consumer trust, and for trust to build brands must be authentic. Some brands choose celebrity endorsements as a trust factor, but one expert notes that most (92%) of consumers believe friend/family recommendations over advertising.... >>

BizReport | Advertising archives November 18, 2010

Trending Now: Buying for a cause

Just one week until the United States Thanksgiving celebration and that means one thing: bell ringers are brick-and-mortar stores and cause campaigns online. According to the 2010 Cone Holiday Trend Tracker more consumers are looking for causes - and good... >>

BizReport | Ecommerce archives October 27, 2010

Study: Consumers shopping early this holiday season

If you're not already in the online marketplace with holiday themed deals and campaigns, the time to get them out is shrinking. According to a new report from ShopLocal, PointRoll's retail arm, consumers are interacting early with ads this holiday... >>