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BizReport | Trends & Ideas archives February 01, 2017

Wearables shifting in focus from 'fitness' to 'health'

The days of simply counting steps and logging sleep could soon be a thing of the past with a gradual change in direction towards healthcare devices, according to a new whitepaper from Juniper Research. ... >>

BizReport | Mobile Marketing January 13, 2016

Hospital patients losing patience with disappointing mobile app experiences

Hospitals across the U.S. are learning a valuable mobile marketing lesson, that simply having a mobile app is not enough, according to new research from Accenture. ... >>

BizReport | Advertising archives April 16, 2014

Consumers trust doctors and government with personal data more than they do advertisers

Consumers are increasingly concerned about how their data is stored and used but, according to new research from GfK, it is marketers and advertisers that are the least-trusted of all, less so than then government.... >>

BizReport | December 20, 2012

1 in 10 Americans believe web, apps saved their life

More than 1 in 10 American citizens believe that medical apps or websites have saved their life, according to a new survey commissioned by Royal Philips Electronics, while a quarter use web-based information and technology instead of visiting a doctor.... >>

BizReport | Trends & Ideas archives November 17, 2009

Are tweeting surgeons a step too far?

Tweeting is infiltrating even life's most intimate moments, according to recent stories in the press about tweeting toilets and how Twitter is the new after-sex cigarette. And now, even surgeons have their Twitter moments - some while operating.... >>

BizReport | Research archives October 23, 2008

Online TV watching habits, by disease

Certain groups of consumers who suffer from specific diseases are more predisposed to watching their television content online, according to a recent consumer study from Manhattan Research.... >>