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BizReport | Advertising archives January 20, 2017

Survey: Health Lifestyle grabs consumer interest

Diet and exercise have become virtual New Year's Resolution clich├ęs, but this year consumers are putting a different twist on the typical resolution. Rather than looking for the next diet fad, more people are searching for more mainstream health trends... >>

BizReport | Advertising archives March 24, 2015

Forecast: Healthcare ad spend to push local

Look for more health-related ad dollars to push into local markets. That is the takeaway from a new forecast out from BIA/Kelsey. According to their pundits health care advertising dollars are going to push into the local space - to... >>

BizReport | Blogs & Content archives November 16, 2011

Consumers want health information, how brands can engage

According to comScore public health websites are among the most visited of the US Federal Government websites; three of the ten most-visited sites were dealing with health. More than 10 million US consumers visited the National Institutes of Health websites,... >>

BizReport | Blogs & Content archives August 30, 2010

comScore: Even docs checking health information sites

When it comes to health, it seems everyone is now turning online. Including physicians. According to the new comScore/ImpactRX Measurement solutions more than 80% of physicians online visited health care information sites and health categoried websites during the first quarter... >>

BizReport | Research archives April 13, 2010

Study: Unhealthy consumers turn to social media

Whether they are actually unhealthy and trying to get healthy, concerned about a family member's health or simply seeking information about a health issue, a growing number of consumers are turning to social media for answers. That, according to a... >>

BizReport | Advertising archives January 28, 2010

For health and beauty, the gamma's have it

Think targeting female 'influencers' is the way to engage female health and beauty product buyers? Think again. According to a recent Meredith Corporation survey health and beauty consumers are most likely to respond to gamma-women than influencer-women.... >>

BizReport | Blogs & Content archives September 11, 2009

Report: 64% of consumers look online for health information

Health and pharmaceutical advertisers take note. According to the latest research from Burst Media, up to 64% of consumers will look online for specific health information in the coming months. As the autumn and winter months approach in the US,... >>

BizReport | Advertising archives June 04, 2009

AdSide tapped to serve ads throughout HealthCastle network

Health and nutrition portal HealthCastle has chosen Doclix-owned AdSide to serve ads to in-market health consumers. HealthCastle is the top health and nutrition portal according to Alexa rankings, meaning that consumers are returning to the website because of the quality... >>

BizReport | Blogs & Content archives April 21, 2009

Healthline allows users to search by treatment

Medical advertisers or those whose target demographic is a health-conscious consumer may benefit from a new tool at Healthline. The online health solution provider has launched a new search tool that allows consumers to search according to treatment; another tool... >>