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BizReport | Research archives April 12, 2011

How to really engage green consumers

To attract green, or environmentally conscious, consumers, you must advertise green, create green content and shout from the rooftops, right? Not exactly. Leading up to Earth Day 2011, April 22, we thought it would be interesting to see how brands... >>

BizReport | Research archives May 01, 2009

Study: Matures most interested in going green

Green may be a big buzzword on the news and in watercooler conversations, but a new study from Generate Insight consumers may be talking about going green but only a few are actually taking action. Researchers found that Mature consumers... >>

BizReport | Research archives November 18, 2008

Study: The changing faces of green consumers

More and more consumers are turning over a new leaf - no pun intended - as they try to reduce their carbon footprints and take better care of the environment. But, not all 'greenies' are the same which means marketers... >>

BizReport | Research archives September 24, 2008

Yankelovich: It takes more than green marketing

Going green may be the politically correct way to go but according to a recent study from Yankelovich, marketers need to do more than advertise their green products because consumers still aren't buying green simply because the product is green.... >>

BizReport | Advertising archives February 21, 2008

Advertisers can go green with new ad network

Online marketers have a new way to target consumers interested in living a greener lifestyle. According to company information SustainLane's Green Advertising Network has seen record traffic numbers to their green publishing websites. ... >>

BizReport | Research archives November 13, 2007

Report: Consumers buy from like-minded companies

It may pay to tell consumers a bit about your company. According to the inaugural BBMG Consumer Conscious Report nearly 90% of American consumers are more likely to buy products from socially conscious companies. ... >>