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BizReport | Advertising archives April 21, 2014

How Facebook, AdWords can work together

Facebook has been taking a beating recently about attribution, the worth of ads placed on the site and the change in algorithms that has some businesses seeing little return even on status updates. But one expert advises brands not to... >>

BizReport | Search Marketing January 19, 2009

Marchex to 'resell' Google's AdWords

Local search advertising company Marchex has been named the first reseller for Google's Adwords Authorized Reseller Technology Platform provider. As such Marchex will be the only - for now - authorized reseller for the Google platform. Many more companies are... >>

BizReport | Search Marketing October 17, 2008

DIY display ads launched by Google Adwords

Small businesses are set to benefit from an ad tool, released this week by Google AdWords, which will allow advertisers to develop display ads using a variety of templates, negating their need to use the services of a designer.... >>

BizReport | Advertising archives June 19, 2008

Fast ads favored by Google Quality Score

Google’s keyword Quality Score changes take effect this week so marketers need to ensure their landing page load times are speedy.... >>

BizReport | Search Marketing March 06, 2008

AdWords updates Quality Score metric factors

Google AdWords has added a new quality score metric, but it took an observant user to bring it to the attention of the Internet community.... >>

BizReport | Search Marketing August 01, 2007

Google puts different slant on behavioral targeting

Google believes that search patterns, identified at the time of a user’s search, are more relevant to search advertising than a deeper user profile built up over time. ... >>

BizReport | Search Marketing July 09, 2007

Google AdWords adds share-of-voice metric

Google has added another metric which will give pay-per-click advertisers more insight in to how their campaigns are performing.... >>

BizReport | Search Marketing June 19, 2007

AdWords adds IP exclusion feature

Last week Google announced the launch of Placement Performance Reports. Now they have provided another tool to give advertisers even more control over where their ads will appear.... >>

BizReport | Advertising archives April 18, 2007

Google AdWords launches new bid control feature

Google AdWords has a new feature. It’s called “preferred cost bidding” and it’s aimed at saving advertisers time and help manage their budgets.... >>

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