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BizReport | Mobile Marketing April 29, 2011

White Horse report shows consumers aren't adopting geolocation

Although behavioral targeting is still a go-to for many marketers, some experts believe location-based targeting is the better option. The problem? Consumers aren't jumping for joy at the thought of marketers 'tracking' them as they go about their day. ... >>

BizReport | Mobile Marketing April 14, 2011

Consumer interest in LBS low, social networkers most likely users

Location-based apps - everyone is talking about them but is anyone actually using them? Not really, according to new research from digital marketing agency White Horse, because no-one is too sure what they're actually for or whether they're safe to... >>