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BizReport | Advertising archives April 02, 2013

Release integrates Open Graph, for better Facebook insights

Rio SEO has released an upgrade to their search and social marketing toolset that will input some social data, helping local businesses get a better picture of their shoppers. Called the Rio SEO Local Search Optimizer, the tool integrates Facebook's... >>

BizReport | Advertising archives July 18, 2011

Platform targets ads based on context, location

Local marketers may get a leg up on the competition through a new hyperlocal ad hub. Today, Local Yokel Media, an online marketplace focused on hyperlocal ad impressions, launches. The platform is set up to serve impressions to consumers in... >>

BizReport | Mobile Marketing June 29, 2010

comScore: Consumers now mapping smartphones

Consumers like maps. There is no denying it. Whether plotting an upcoming trip, finding a better way to survive the morning commute or giving directions to visitors mapping sites are a favorite hub. New research from metrics firm comScore finds... >>

BizReport | Advertising archives March 08, 2010

AdCloud Media upgrades platform for better targeting

National brands have another way to target specific groups of people: state-level targeting from AdCloud Media. The performance based ad firm as upgraded its platform for publishers and advertisers to include targeted to the state level, allowing brands to target... >>

BizReport | Advertising archives October 25, 2007

Kontera launches ContentLink

Online ad platform Kontera has rolled out a new platform that will allow for regional targeting of in-text ads placed with their site. Marketers can now target by area code, city, state and even demographic area.... >>

BizReport | Social Marketing August 02, 2007

Geographic targeting is key for social network marketers

New research from comScore sheds light on how social network marketers are doing and how they could be doing better in the online environment. According to the report, as with many other online marketing efforts, the right targeting is key.... >>

BizReport | Advertising archives July 27, 2007

There are still obstacles to behavioral targeting

Targeting online ads according to past behavior is expected to reach the $1 billion mark in 2008, but according to some reports, there are still issues with this type of targeting. Is behavioral targeting right for your campaign?... >>