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BizReport | Advertising archives October 14, 2015

Expert: What is working, what isn't in local marketing

When geo-targeting first came on the scene it was based on a cyber 'fence' around a business. That fence seemed like a good idea, but just having one of these fences around a business didn't identify audience members. One expert... >>

BizReport | Ecommerce archives August 26, 2011

Report: More than 80% consumers have shopped via mobile

Move over content, texting and social networking. Mobiles are also for shopping now. So finds a new report from L.E.K. Consulting, which indicates that two-thirds of mobile consumers have made at least one purchase via a smartphone or tablet and... >>

BizReport | Advertising archives April 04, 2011

Twitter testing geo-targeted ads

A new chapter in Twitter has begun as the micro-blogging platform begins beta testing a geo-targeting feature.... >>

BizReport | Mobile Marketing January 31, 2011

Why local, mobile are complimentary offerings

More ad dollars are being pushed into the mobile space this year, but the smart money is going not just to the mobile web in general but toward more specific mobile ad options. Geographically targeting ads to local consumers, for... >>

BizReport | Mobile Marketing August 02, 2010

New Google AdWords format for maps guides mobile users to your door

Google has developed yet another way for businesses to drive traffic to their bricks-and-mortar stores and websites. A new AdWords location extension has been released that geo-targets mobile display ads to both the iPhone and Android phones. ... >>

BizReport | Advertising archives December 02, 2009

Forecast: Geotargeted display ads to reach $1.9 billion

With the rise of consumer mobility, including the use of mobile handsets as well as the increased use of laptop computers, marketers are looking for a more direct way to reaching consumers. Many have found that geographically targeting display ads... >>

BizReport | Search Marketing October 21, 2008

Yahoo adds geo-targeting capabilities

Geo-targeting for Yahoo advertisers has been launched this week. The new tool will enable search advertising marketers to fine tune campaigns and create more relevant ad clicks by selecting specific target locations.... >>