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BizReport | Ecommerce March 17, 2010

Gen Y to lead shopping recovery

Don't rely on the Boomers to spend us out of the latest recession. While they may have led the way after the previous two, it's now Generation X's and Y's turn, according to new research. ... >>

BizReport | Ecommerce October 27, 2009

Gen Y search online for offline brands

Some interesting insights into the shopping research behavior of Gen Y consumers have been unearthed by Hitwise Asia Pacific.... >>

BizReport | Research June 02, 2009

Twitter not attracting Gen Y'ers like socnets

A poll of Generation Y'ers has found that while social networking is definitely a hit with the generation, Twitter hasn't yet caught on. ... >>

BizReport | Research March 05, 2009

Identity theft rises, Gen Y most at risk

Identity theft is on the rise and Generation Y is the group most at risk, reports out this week suggest. However, this group of youngsters appears less concerned than their older counterparts. ... >>

BizReport | Mobile Marketing November 15, 2007

Marketers should engage mobiles to reach Gen-Y

Online marketers don't need to employ fancy flash-based ads or invest huge portions of their budgets in social networks to attract a younger user base. They simply need to engage the mobile audience. That is the recommendation from a recent... >>