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BizReport | Social Marketing February 23, 2012

UK: Women happy to share brand info on socnets, not personal info

British women are more careful than British men at giving out personal information on social networks, according to a new study by uSamp, although they are more likely than men to 'Like' a brand. ... >>

BizReport | Social Marketing February 15, 2012

Two-thirds of Google+ users are men has revealed figures suggesting Google+ is used mainly by men contrasting sharply with the likes of Pinterest and Facebook that are made up mainly of women. ... >>

BizReport | Mobile Marketing February 14, 2012

Millennial men like mobile ads far more than women of same age

There is something about mobile ads targeting young men that make them far more likeable that those aimed at women if the results of an InsightExpress study are to be believed.... >>

BizReport | Ecommerce archives October 31, 2011

The surprising social shopping habits of men

In recent months the shopping habits of men compared to women have come under close scrutiny. The latest report to emerge reveals some surprising facts that contradict traditional beliefs about their shopping behavior.... >>

BizReport | Ecommerce archives September 29, 2011

Europe: Men shop online twice as much as women

A new study by CB Richard Ellis has revealed that despite women's love of shopping it is men that are driving online shopping in Western Europe.... >>

BizReport | Internet August 30, 2011

Could lack of book covers be key to women's love of ereaders?

The gadget gender gap is widening according to new data from Nielsen that shows men prefer tablets while women prefer e-readers. Why? Maybe women don't want to broadcast what they're reading.... >>

BizReport | Advertising archives July 14, 2011

More men cleaning, ads need revising

Ads for household cleaning products are usually aimed at women, but it could be time to put men in the picture as new research from Mintel shows that the number of men wielding dusters and brooms is on the rise.... >>

BizReport | Advertising archives July 11, 2011

Ads that promise superiority work best on men

Ads that promise men they'll be faster, sexier, or more successful are effective, according to the latest Data Gems from comScore that show being sexist, while not being terribly PC, does have its benefits.... >>