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BizReport | Advertising July 18, 2017

UK to get new ad standards addressing gender stereotyping

The Committee of Advertising Practice is drawing up new ad standards to take a tougher line on ads that feature stereotypical gender roles or characteristics. ... >>

BizReport | Trends & Ideas April 20, 2016

eSports: Not just about guys

A new report from PwC suggests that in the burgeoning new arena of eSports, the percentage of women involved is slightly higher than men. ... >>

BizReport | Research April 15, 2016

Women's business travel booking habits save businesses millions

New research from Harvard Business Review reveals there is a difference in business travel habits between genders that can affect a business' bottom line. ... >>

BizReport | Research March 14, 2016

Study: Gender pay gap among CEOs in the UK is non-existent

The gender pay gap among CEOs in the UK does not exist, according to new research from Dr. Philipp Geiler of EMLYON business school and Professor Luc Renneboog of Tilburg University department of finance. ... >>

BizReport | Trends & Ideas August 06, 2015

Retail experience expectations not so different between genders

A recent report, 'Does Gender Influence Shopping Behavior?' may immediately bring to mind several jokes about how men and women go about shopping. However, new research reveals that, while they may tackle the stores in different ways, when it comes... >>

BizReport | Trends & Ideas June 29, 2015

Latest Facebook workforce diversity report disappoints

The latest information on diversity within Facebook's workforce is disappointing with white males continuing to make up the vast majority. ... >>

BizReport | Email Marketing June 29, 2015

Study highlights differences in email behavior based on age, gender

A recent study of email use between age and gender reveals that the differences in the way men and women communicate verbally appear to be inherent in the way they use email. ... >>

BizReport | Social Marketing January 30, 2015

Pinterest introduces new search tool to attract men to the network

In an effort to address the gender imbalance on Pinterest, the image-sharing social network has introduced a new search engine filter so male users can get more manly results. ... >>

BizReport | Mobile Marketing August 11, 2014

Women spend more time and money in gaming apps

Women spend more time and money playing games on mobile devices than men, and they are more loyal, too, according to new research from mobile advertising and analytics platform Flurry.... >>

BizReport | Social Marketing February 14, 2014

Facebook embraces diversity with addition of 'custom' gender options

Facebook wants its users to be able to express their true self. To this end, they have introduced around 50 different terms as an alternative to the basic gender terms of male or female. ... >>

BizReport | Trends & Ideas October 16, 2013

Research reveals gender gap in top marketing positions

The gender balance among marketing professionals is marked. A whopping three-quarters employed in the industry are female yet, according to research among UK marketing professionals, leaving work in their 30s to have children has a significant effect on women's salaries... >>

BizReport | Email Marketing August 28, 2013

Evolving spammers using bogus social media email to fool users

Spam has been around as long as email, and people have got used to negotiating the odd message from Nigerian bankers or online payments services. But, according to new research from TNS Global for email security and technology firm Halon,... >>

BizReport | Mobile Marketing July 23, 2013

Canadians would buy more if more mobile ads displayed while shopping

Canadians would buy more if more mobile ads were presented to them while shopping locally, according to the findings of SAS Marketing Research. ... >>

BizReport | Ecommerce May 31, 2013

Fathers not getting the gifts they want

Father's Day is on the horizon, and women and children will be buying the men in their family gifts. But are men getting the gifts they really want? Seems not. ... >>

BizReport | Social Marketing March 05, 2013

4 in 10 North American women on social media decreasing, ceasing engagement

Women are influential in the realms of social media and, as major influencers of purchasing decisions, they are an important demographic to marketers. However, could their numbers on social networks be dwindling?... >>

BizReport | October 29, 2012

Twitter can now assign users a gender with 90% accuracy

How accurately can you tell a person's gender by their profile name and their social media posts? Fairly well, according to Twitter, who are assigning a gender to users based on a variety of signals. ... >>

BizReport | Social Marketing February 28, 2012

Pew reveals rise in the awkward task of de-friending

Facebook users, once driven to collect friends, are now beginning to manage their accounts, and contacts, more efficiently, according to a new study from Pew. While de-friending is still seen as an awkward online moment women, it seems, are more... >>

BizReport | Ecommerce October 26, 2011

Survey: Men shun online reviews for hard facts

Women are much more likely to read and take note of online reviews whereas men prefer the hard facts to the opinions of others, according to new research by ecommerce consultancy Postcode Anywhere. ... >>

BizReport | Advertising September 24, 2010

Bizo: Businesswomen click B2B ads, businessmen convert

It seems men sometimes do as they are told. According to new data from B2B ad network Bizo, businessmen are more likely than businesswomen to take an action suggested by a B2B ad. ... >>

BizReport | Social Marketing August 24, 2010

Social game participation on the rise

According to The NPD Group, despite being a relatively new phenomenon, social gaming is attracting a significant number of players in the U.S. ... >>

BizReport | Ecommerce June 01, 2010

Which coupons work best on men?

Coupons now wield perhaps more power than ever over a consumer's retailer and brand selection and, while women are the prime users of coupons, there is a way to grab the attention of men. ... >>

BizReport | Mobile Marketing March 04, 2010

Women dominate mobile social networking scene

Hands up who thinks teens are the most prolific users of mobile social networking. Sorry, you're all wrong. Women are not only dominating social gaming and social networks on the Internet, they're also the single most active group accessing social... >>

BizReport | Social Marketing February 18, 2010

PopCap Games: Typical social gamer is female and forty-three

Over the last couple of years studies have shown how the numbers of women involved in gaming, online and console, have increased. PopCap Games' new research in the U.S. and U.K. shows how games on social networks are also experiencing... >>

BizReport | Social Marketing December 01, 2009

Pingdom: Majority of social sites dominated by women

Since social media became the darling of marketers, much research has been done to discover who uses it and why. Many reports point to women being the more social of the two sexes, and a recent study from Pingdom comes... >>

BizReport | Social Marketing October 05, 2009

Why do women outnumber men on major socnets?

A social media guru has published statistics that prove what many have known for some time - women are the dominant sex on social networking hubs. But why?... >>

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