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BizReport | Blogs & Content archives June 11, 2009

Harris Interactive looks into GLBT blog preferences

Gay and lesbian Internet users are more likely than heterosexuals to read blogs on line, according to a recent survey by Harris Interactive. ... >>

BizReport | Research archives May 26, 2008

Study reveals gay-friendly brands

The 2008 Prime Access / Planet Out Gay and Lesbian Consumer Study shows that the gay and lesbian community are fiercely loyal consumers and prefer to purchase products and services from companies they perceive to be “gay-friendly”.... >>

BizReport | Blogs & Content archives May 01, 2008

LGBTs more receptive to blogs than heterosexuals

Gay and lesbian Internet users read more blogs than their heterosexual counterparts, according to a survey by Harris Interactive and Witeck-Combs Communications.... >>

BizReport | Research archives November 12, 2007

GLBT community attractive to online advertisers

Gay, lesbian, bisexual and transgender Internet users represent nearly 8 percent of the U.S. online population, according to a recent report from eMarketer, and their above average spending power is attractive to online advertisers. ... >>

BizReport | Advertising archives August 16, 2007

Niche ad network launched to target gay web users

Advertisers can now reach the highly profitable and largely untapped gay market via a new advertising network.... >>

BizReport | Research archives January 04, 2007

Homosexuals Happier to Hang Out Online?

A national survey, released this week, concludes that the gay population spends more time online than straight people. ... >>