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BizReport | Advertising December 07, 2020

Report: Game brands upping ad spend

Video games are back - if they ever really left - with a vengeance thanks to the COVID-19 pandemic, and system manufacturers and game developers are poised to see just how high they might push revenues.... >>

BizReport | Internet January 14, 2019

Predictions for the game industry

From console to app-based, and single player to MMORPGs, gaming continues to be a big draw for a large part of the population. What can game developers - and advertisers - expect from gaming in 2019? We asked an expert... >>

BizReport | Mobile Marketing October 06, 2016

Survey: Most wish digital games would help connect

While many people might think of digital games as 'me time', a growing number wish the games they played helped them interact more socially. That is the takeaway from new Sequence data which found that 66% of gamers surveyed want... >>

BizReport | Research archives June 16, 2016

Brands: What you need to know about eSports enthusiasts

While eSports is just beginning to gain mainstream notoriety, the people playing these games are highly involved, and that involvement can be a big draw for advertisers and marketers. New data from Mindshare sheds like on the people driving the... >>

BizReport | Blogs & Content archives September 25, 2015

Study: Gamers not confident about developer security

Hey, developers, gamers like your games, but they aren't confident you'll keep them safe. That is the takeaway from new PlayFab data. While online and mobile gaming has grown by leaps and bounds for the past five years, their research... >>

BizReport | Advertising archives July 30, 2014

Survey: Gamers don't want interruptions

Don't distract the gamers. That is the takeaway from a new MediaSpike report which found a majority of mobile gamers find that ads served during game breaks are distracting - and unwanted. According to the research even display ads fared... >>

BizReport | Mobile Marketing February 27, 2014

Miniscule number of mobile gamers contribute to in-game revenues

The vast majority of mobile gamers playing freemium games never contribute to revenue through in-game purchases, according to new research from mobile app analytics platform Swrve. ... >>

BizReport | Blogs & Content archives December 30, 2013

Why mobile games will rule 2014

One major challenge in the gaming space has been the cost factor. For the most part brands have needed to create native game, especially to produces IOS and Android versions, plus the download requirement in the app stores is typically... >>

BizReport | Advertising archives September 10, 2013

Study: Casual gamers interested in value added propositions

There is a divide widening between casual social and mobile gamers and their more intense counterparts: that of the value exchange ad proposition. According to a new report out from MediaBrix, casual mobile and social gamers are quite interested in... >>

BizReport | Mobile Marketing July 22, 2013

Arkadium offers HTML 5 gaming environment

Game developers, check this one out. Arkadium has released an HTML 5 based gaming platform for casual gaming. Arkadium has one of the largest libraries of casual games. The platform is set up to allow all brands access to HTML... >>

BizReport | Blogs & Content archives April 17, 2013

Platform upgrade IDs game breakthroughs, offers rewards

Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games. ... >>

BizReport | Mobile Marketing July 25, 2012

More gamers favoring mobile device for at-home gaming

The proliferation of smartphones and tablets along with the increase in availability of games developed specifically for these platforms, are having an impact on gamer habits.... >>

BizReport | July 03, 2012

Physical game sales still exceed digital, but only just

Around $3.4 billion was spent on gaming in the first quarter of this year, according to new research from the NPD Group, of which almost half was spent on digital content.... >>

BizReport | Internet August 31, 2011

Tomorrow's gamers want life to be a game

The gamers of the future don't want to be isolated, they want to take gaming to the next level and integrate it with the world and people around them, according to a new study conducted by Latitude Research. ... >>

BizReport | Advertising archives April 13, 2011

How brands can capitalize on gaming trends

Think there is nothing you can do with game-type marketing because you aren't a gaming brand? Think again. One expert is seeing how non-gaming brands are capitalizing on the gaming trend by utilizing some simple gaming concepts. Here is how... >>

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