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BizReport | Mobile Marketing May 02, 2013

DFC Intelligence: iOS to dominate gaming apps through to 2018

A new report released by DFC Intelligence reveals that apps and games for Apple's iOS will dominate the mobile entertainment and gaming market over the coming years. ... >>

BizReport | Mobile Marketing March 22, 2013

Men prefer gaming on consoles, women on smartphones

Following on from recent research by Mintel that revealed more girls in the U.K. use smartphones than boys, who instead prefer gaming consoles and PCs, is an online survey in the U.S. from Frank N. Magid Associates and PlaySpan that... >>

BizReport | Mobile Marketing February 04, 2013

Android generates more mobile game ad impressions than iOS

Games are the most popular mobile app on Millennial Media's network and, as such, the company has released a special report revealing the top game types and devices being used to play. ... >>

BizReport | Social Marketing January 18, 2013

Candy more appealing than farming on Facebook

Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>

BizReport | Mobile Marketing July 06, 2012

China: Mobile gamers soon to exceed PC gamers

A report on China's mobile games market reveals that the number of people playing games on mobile will soon exceed the numbers who play on PC.... >>

BizReport | Social Marketing May 14, 2012

Social gaming growth slows, women playing less

A new survey by Frank N. Magid Associates reveals that growth in online social games is slowing in the U.S., even among the biggest social gaming group - women.... >>

BizReport | Research February 23, 2012

Millennial Media: Mobile impressions up 21% YoY

Whether it's reading the local paper, streaming last night's television programming or catching up with social networks, Americans are spending more time online than ever. And their content consumption isn't just with entertainment or information - they're also being exposed... >>

BizReport | Internet December 19, 2011

Data reveals massive rise in free-to-play gaming

Pando Networks has released data in the form of an infographic that demonstrates the swift growth of free-to-play MMO games in the last three years and forecast continued robust growth.... >>

BizReport | Ecommerce September 14, 2011

Survey reveals importance of Internet for game research, purchase

Online has become the place to go to learn about, research and purchase new game titles, according to new research which suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during... >>

BizReport | Trends & Ideas July 06, 2011

Gartner: Gaming spending to move up a level

Spending on games is set to move up a level, predicts Gartner, as consumers splash out on titles to keep them entertained on their mobile devices. ... >>

BizReport | Blogs & Content April 14, 2011

What's a social gamer worth? You may be surprised

Everyone is playing games. Whether on a console, in an online or mobile environment or through social networks. A new report indicates that these gamers may have more impact on brands and buzz outside of gaming, though, than originally thought.... >>

BizReport | Ecommerce September 21, 2010

Buy Anyware streamlines online checkouts

Global e-business platform Plimus has introduced a new platform which should make it simpler for consumers to buy online. Called Buy Anyware, the platform eliminates the need for virtual storefronts as consumers can buy virtual goods directly from social, gaming... >>

BizReport | Mobile Marketing June 08, 2010

Games most-used smartphone apps

Year-on-year smartphone ownership grows, as does the frequency and volume of app downloads. Nielsen's recent "App Playbook" survey reveals which apps are the most-used. ... >>

BizReport | Social Marketing May 05, 2010

InXpo's new suite integrates social, gaming, virtual worlds

We all know the social, gaming and virtual worlds are exploding with consumer usage of late, but for many brands getting into all three areas with the same message at the same time is proving difficult. This is where a... >>

BizReport | Trends & Ideas March 26, 2010

Game over for traditional gamer stereotypes?

It appears the geeks shall inherit the earth as a new survey identifies gamers as today's leaders and innovators - and social, hygienic ones, at that. ... >>

BizReport | Mobile Marketing December 09, 2009

Greystripe launches full-screen mobile ad units for Android

A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform.... >>

BizReport | Mobile Marketing October 27, 2009

Moms use iPhone as key shopping tool

Wired women are becoming an increasingly popular demographic for marketers to target as this traditionally slow-to-adopt segment empower themselves with new technology. More recently, mobile marketers have been focusing their attention on a growing segment of this demographic - the... >>

BizReport | Advertising October 12, 2009

comScore launches gamer targeting platform

In-game advertising is quickly becoming a solid resource for marketers, but many are still unsure how to go about targeting and segmenting the fast-growing online gamer segment. Enter a new tool from comScore which helps marketers better target and segment... >>

BizReport | Viral Marketing September 15, 2009

The NPD Group: Gamers value word of mouth above flashy ads

The testimony of a friend or fellow gamer is a more effective driver of game sales than flashy magazine ads or discount coupons, according to a new survey from industry tracker The NPD Group. ... >>

BizReport | Research June 08, 2009

Mom-Gamers are turning on consoles

As many studies have found women, especially moms, are a big part of the fast-growing gamer climate in the US. However, a new study from Solutions Research Group shows that American woman play console games nearly as often as they... >>

BizReport | Research April 28, 2009

1 in 10 kids addicted to video games

An Iowa State University professor has found that one in ten gamers aged 8 - 18 are pathologically addicted to video games. ... >>

BizReport | Research September 29, 2008

Gamers look to peers for auto purchase advice

According to results of an automotive study among Ziff Davis Game Group’s 1UP Network, gamers are proving to be a significant consumer demographic that looks to its peers for product advice.... >>

BizReport | Trends & Ideas July 22, 2008

Enter the gaming grandmothers

American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life.... >>

BizReport | Research March 05, 2008

In-game ad spend to double

Video-game scenery is set to change over the next few years as spending on in-game advertising is forecast to double.... >>

BizReport | Ecommerce August 13, 2007

Gaming drives online shopping habits

In the past few weeks ecommerce has gotten a helpful bump from a somewhat surprising sector: video games. According to a recent report from comScore, video games are increasingly driving shoppers online.... >>

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