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Social gaming giant Zynga has announced it is testing a new payment option - the virtual currency Bitcoin. ... >>
A new report delving into the gaming habits of kids reveals there are almost as many playing games on mobile as there are on consoles.... >>
Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier.... >>
A new report released by DFC Intelligence reveals that apps and games for Apple's iOS will dominate the mobile entertainment and gaming market over the coming years. ... >>
Following on from recent research by Mintel that revealed more girls in the U.K. use smartphones than boys, who instead prefer gaming consoles and PCs, is an online survey in the U.S. from Frank N. Magid Associates and PlaySpan that... >>
Games are the most popular mobile app on Millennial Media's network and, as such, the company has released a special report revealing the top game types and devices being used to play. ... >>
Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>
A report on China's mobile games market reveals that the number of people playing games on mobile will soon exceed the numbers who play on PC.... >>
A new survey by Frank N. Magid Associates reveals that growth in online social games is slowing in the U.S., even among the biggest social gaming group - women.... >>
Whether it's reading the local paper, streaming last night's television programming or catching up with social networks, Americans are spending more time online than ever. And their content consumption isn't just with entertainment or information - they're also being exposed... >>
Pando Networks has released data in the form of an infographic that demonstrates the swift growth of free-to-play MMO games in the last three years and forecast continued robust growth.... >>
Online has become the place to go to learn about, research and purchase new game titles, according to new research which suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during... >>
Spending on games is set to move up a level, predicts Gartner, as consumers splash out on titles to keep them entertained on their mobile devices. ... >>
Everyone is playing games. Whether on a console, in an online or mobile environment or through social networks. A new report indicates that these gamers may have more impact on brands and buzz outside of gaming, though, than originally thought.... >>
Global e-business platform Plimus has introduced a new platform which should make it simpler for consumers to buy online. Called Buy Anyware, the platform eliminates the need for virtual storefronts as consumers can buy virtual goods directly from social, gaming... >>
Year-on-year smartphone ownership grows, as does the frequency and volume of app downloads. Nielsen's recent "App Playbook" survey reveals which apps are the most-used. ... >>
We all know the social, gaming and virtual worlds are exploding with consumer usage of late, but for many brands getting into all three areas with the same message at the same time is proving difficult. This is where a... >>
It appears the geeks shall inherit the earth as a new survey identifies gamers as today's leaders and innovators - and social, hygienic ones, at that. ... >>
A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform.... >>
Wired women are becoming an increasingly popular demographic for marketers to target as this traditionally slow-to-adopt segment empower themselves with new technology. More recently, mobile marketers have been focusing their attention on a growing segment of this demographic - the... >>
In-game advertising is quickly becoming a solid resource for marketers, but many are still unsure how to go about targeting and segmenting the fast-growing online gamer segment. Enter a new tool from comScore which helps marketers better target and segment... >>
The testimony of a friend or fellow gamer is a more effective driver of game sales than flashy magazine ads or discount coupons, according to a new survey from industry tracker The NPD Group. ... >>
As many studies have found women, especially moms, are a big part of the fast-growing gamer climate in the US. However, a new study from Solutions Research Group shows that American woman play console games nearly as often as they... >>
An Iowa State University professor has found that one in ten gamers aged 8 - 18 are pathologically addicted to video games. ... >>
According to results of an automotive study among Ziff Davis Game Group’s 1UP Network, gamers are proving to be a significant consumer demographic that looks to its peers for product advice.... >>
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