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BizReport | Research September 29, 2008

Gamers look to peers for auto purchase advice

According to results of an automotive study among Ziff Davis Game Group’s 1UP Network, gamers are proving to be a significant consumer demographic that looks to its peers for product advice.... >>

BizReport | Trends & Ideas July 22, 2008

Enter the gaming grandmothers

American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life.... >>

BizReport | Research March 05, 2008

In-game ad spend to double

Video-game scenery is set to change over the next few years as spending on in-game advertising is forecast to double.... >>

BizReport | E-commerce August 13, 2007

Gaming drives online shopping habits

In the past few weeks ecommerce has gotten a helpful bump from a somewhat surprising sector: video games. According to a recent report from comScore, video games are increasingly driving shoppers online.... >>

BizReport | Research March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels.... >>

BizReport | Internet January 12, 2007

The WoW Factor

An established online game sees its population exceed that of a small country. ... >>

BizReport | Trends & Ideas September 15, 2006

Nintendo unveils Wii Launch Strategy

Today Nintendo announced Wii launch date, price and starting lineup of games.... >>

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