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BizReport | Social Marketing November 04, 2016

Facebook moves to gain bigger slice of eSports action

Interest in eSports continues to grow and big organizations are paying it more attention including the world's biggest social network - Facebook.... >>

BizReport | Trends & Ideas August 25, 2016

eSports' social following growing faster than traditional sports

The 2016 Gaming Report from Adobe Digital Insights reveals the huge rise in social media mentions of augmented and virtual reality in the last 18 months by gamers, yet shows that marketers are being slow to pick up on the... >>

BizReport | Research August 03, 2016

New report on the size of the global PC gaming market

By 2020, DFC Intelligence forecasts that game software revenues will reach $42 billion as today's moderate gamers gain more disposable income. ... >>

BizReport | Mobile Marketing July 04, 2016

Few app users make in-app purchases

In-app spending, the hook on which most app developers hang their hopes of revenue, has been analyzed by mobile analytics firm AppsFlyer and finds that it continues to be a very small number of mobile users that make in-app purchases.... >>

BizReport | Mobile Marketing June 22, 2016

Study: Virtual reality not just about gaming

When it comes to virtual reality, consumers aren't just interested in the gaming aspects. That's the takeaway from new Greenlight VR data which indicates Americans are interested in a spectrum of virtual reality options including home design, education and even... >>

BizReport | Trends & Ideas June 13, 2016

More than 800M hours of eSports watched on Twitch in 10 months

New data courtesy of Newzoo's Streaming Platform Tracker reveals the enormous amount of time eSports fans spent on Twitch in the past 10 months. ... >>

BizReport | Trends & Ideas May 17, 2016

eSports now has its own governing body

We have covered eSports over the last few weeks and how it is growing into a major source of entertainment and competition for gaming fans the world over. News this week is that a World eSports Association has now been... >>

BizReport | Trends & Ideas May 12, 2016

Increase in eSport awareness boosts audience expectations

The rise in awareness of eSports has meant audience growth has exceeded all expectations, according to Newzoo's latest quarterly update.... >>

BizReport | Trends & Ideas April 20, 2016

eSports: Not just about guys

A new report from PwC suggests that in the burgeoning new arena of eSports, the percentage of women involved is slightly higher than men. ... >>

BizReport | Advertising April 08, 2016

Rewarded video ads a hit with game developers and players alike

A new study reveals that rewarded video ads are a fast-growing and popular monetization and engagement method used within today's mobile game developer community. ... >>

BizReport | Trends & Ideas April 06, 2016

eSports prime arenas for games marketers

New data on the gaming industry shows the influence that eSports has on purchase decisions, and how the games being played influence eSports viewing. ... >>

BizReport | Trends & Ideas April 04, 2016

Just how much are mobile gamers forking out on in-app purchases?

Research from Slice Intelligence reveals just how much mobile gamers spend on in-app purchases and how they compare to traditional console gamers. ... >>

BizReport | Mobile Marketing August 28, 2015

Time spent gaming on mobile drops, eSports partly to blame

The lack of a new gaming hit, a switch to watching others play games, and paying their way to game completion are all reasons put forward by Flurry for the downturn in time spent playing mobile games.... >>

BizReport | Trends & Ideas July 17, 2015

Twitter, Reddit is where most socially engaged gamers share

Facebook may be the major driver of social sharing but, according to recent research from ShareThis, that's not the case when it comes to gamers' sharing behavior. ... >>

BizReport | Mobile Marketing June 22, 2015

Declining in-app purchases in games buoyed by increased spend value

New research from Return Path reveals that in-app purchases made in mobile games have been in steady decline this year, but at the same time revenue has been buoyed by bigger orders. ... >>

BizReport | Research April 09, 2015

Two-thirds of game revenues generated by 0.23% of players

A minute number of players account for nearly two-thirds of all free-to-play mobile game revenues, according to new research released by mobile marketing automation company Swrve.... >>

BizReport | Trends & Ideas September 18, 2014

Britain has more female gamers than male

Yet more research has surfaced showing women dominate the gaming environment, a trend that has been growing steadily over the last year or so.... >>

BizReport | Mobile Marketing September 02, 2014

Revenues from tablet games to triple in next five years

New data suggests global revenues from tablet games will see a significant rise in the next five years thanks to improved graphics capabilities, storage capacity and mobile broadband penetration.... >>

BizReport | Ecommerce January 07, 2014

Zynga tests payment option expansion with BitPay

Social gaming giant Zynga has announced it is testing a new payment option - the virtual currency Bitcoin. ... >>

BizReport | Mobile Marketing September 16, 2013

Kids gaming on mobile almost as much as on consoles

A new report delving into the gaming habits of kids reveals there are almost as many playing games on mobile as there are on consoles.... >>

BizReport | Mobile Marketing May 27, 2013

Word of mouth key to mobile game discovery

Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier.... >>

BizReport | Mobile Marketing May 02, 2013

DFC Intelligence: iOS to dominate gaming apps through to 2018

A new report released by DFC Intelligence reveals that apps and games for Apple's iOS will dominate the mobile entertainment and gaming market over the coming years. ... >>

BizReport | Mobile Marketing March 22, 2013

Men prefer gaming on consoles, women on smartphones

Following on from recent research by Mintel that revealed more girls in the U.K. use smartphones than boys, who instead prefer gaming consoles and PCs, is an online survey in the U.S. from Frank N. Magid Associates and PlaySpan that... >>

BizReport | Mobile Marketing February 04, 2013

Android generates more mobile game ad impressions than iOS

Games are the most popular mobile app on Millennial Media's network and, as such, the company has released a special report revealing the top game types and devices being used to play. ... >>

BizReport | Social Marketing January 18, 2013

Candy more appealing than farming on Facebook

Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>

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