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BizReport | Mobile Marketing August 28, 2015

Time spent gaming on mobile drops, eSports partly to blame

The lack of a new gaming hit, a switch to watching others play games, and paying their way to game completion are all reasons put forward by Flurry for the downturn in time spent playing mobile games.... >>

BizReport | Trends & Ideas July 17, 2015

Twitter, Reddit is where most socially engaged gamers share

Facebook may be the major driver of social sharing but, according to recent research from ShareThis, that's not the case when it comes to gamers' sharing behavior. ... >>

BizReport | Mobile Marketing June 22, 2015

Declining in-app purchases in games buoyed by increased spend value

New research from Return Path reveals that in-app purchases made in mobile games have been in steady decline this year, but at the same time revenue has been buoyed by bigger orders. ... >>

BizReport | Research April 09, 2015

Two-thirds of game revenues generated by 0.23% of players

A minute number of players account for nearly two-thirds of all free-to-play mobile game revenues, according to new research released by mobile marketing automation company Swrve.... >>

BizReport | Trends & Ideas September 18, 2014

Britain has more female gamers than male

Yet more research has surfaced showing women dominate the gaming environment, a trend that has been growing steadily over the last year or so.... >>

BizReport | Mobile Marketing September 02, 2014

Revenues from tablet games to triple in next five years

New data suggests global revenues from tablet games will see a significant rise in the next five years thanks to improved graphics capabilities, storage capacity and mobile broadband penetration.... >>

BizReport | Ecommerce January 07, 2014

Zynga tests payment option expansion with BitPay

Social gaming giant Zynga has announced it is testing a new payment option - the virtual currency Bitcoin. ... >>

BizReport | Mobile Marketing September 16, 2013

Kids gaming on mobile almost as much as on consoles

A new report delving into the gaming habits of kids reveals there are almost as many playing games on mobile as there are on consoles.... >>

BizReport | Mobile Marketing May 27, 2013

Word of mouth key to mobile game discovery

Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier.... >>

BizReport | Mobile Marketing May 02, 2013

DFC Intelligence: iOS to dominate gaming apps through to 2018

A new report released by DFC Intelligence reveals that apps and games for Apple's iOS will dominate the mobile entertainment and gaming market over the coming years. ... >>

BizReport | Mobile Marketing March 22, 2013

Men prefer gaming on consoles, women on smartphones

Following on from recent research by Mintel that revealed more girls in the U.K. use smartphones than boys, who instead prefer gaming consoles and PCs, is an online survey in the U.S. from Frank N. Magid Associates and PlaySpan that... >>

BizReport | Mobile Marketing February 04, 2013

Android generates more mobile game ad impressions than iOS

Games are the most popular mobile app on Millennial Media's network and, as such, the company has released a special report revealing the top game types and devices being used to play. ... >>

BizReport | Social Marketing January 18, 2013

Candy more appealing than farming on Facebook

Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>

BizReport | Mobile Marketing July 06, 2012

China: Mobile gamers soon to exceed PC gamers

A report on China's mobile games market reveals that the number of people playing games on mobile will soon exceed the numbers who play on PC.... >>

BizReport | Social Marketing May 14, 2012

Social gaming growth slows, women playing less

A new survey by Frank N. Magid Associates reveals that growth in online social games is slowing in the U.S., even among the biggest social gaming group - women.... >>

BizReport | Research February 23, 2012

Millennial Media: Mobile impressions up 21% YoY

Whether it's reading the local paper, streaming last night's television programming or catching up with social networks, Americans are spending more time online than ever. And their content consumption isn't just with entertainment or information - they're also being exposed... >>

BizReport | Internet December 19, 2011

Data reveals massive rise in free-to-play gaming

Pando Networks has released data in the form of an infographic that demonstrates the swift growth of free-to-play MMO games in the last three years and forecast continued robust growth.... >>

BizReport | Ecommerce September 14, 2011

Survey reveals importance of Internet for game research, purchase

Online has become the place to go to learn about, research and purchase new game titles, according to new research which suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during... >>

BizReport | Trends & Ideas July 06, 2011

Gartner: Gaming spending to move up a level

Spending on games is set to move up a level, predicts Gartner, as consumers splash out on titles to keep them entertained on their mobile devices. ... >>

BizReport | Blogs & Content April 14, 2011

What's a social gamer worth? You may be surprised

Everyone is playing games. Whether on a console, in an online or mobile environment or through social networks. A new report indicates that these gamers may have more impact on brands and buzz outside of gaming, though, than originally thought.... >>

BizReport | Ecommerce September 21, 2010

Buy Anyware streamlines online checkouts

Global e-business platform Plimus has introduced a new platform which should make it simpler for consumers to buy online. Called Buy Anyware, the platform eliminates the need for virtual storefronts as consumers can buy virtual goods directly from social, gaming... >>

BizReport | Mobile Marketing June 08, 2010

Games most-used smartphone apps

Year-on-year smartphone ownership grows, as does the frequency and volume of app downloads. Nielsen's recent "App Playbook" survey reveals which apps are the most-used. ... >>

BizReport | Social Marketing May 05, 2010

InXpo's new suite integrates social, gaming, virtual worlds

We all know the social, gaming and virtual worlds are exploding with consumer usage of late, but for many brands getting into all three areas with the same message at the same time is proving difficult. This is where a... >>

BizReport | Trends & Ideas March 26, 2010

Game over for traditional gamer stereotypes?

It appears the geeks shall inherit the earth as a new survey identifies gamers as today's leaders and innovators - and social, hygienic ones, at that. ... >>

BizReport | Mobile Marketing December 09, 2009

Greystripe launches full-screen mobile ad units for Android

A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform.... >>

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