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BizReport | Trends & Ideas archives July 13, 2016

What does Pokémon Go really mean for retailers?

Can retailers cash in on the latest mobile game fad, Pokémon Go? Nikki Baird, managing partner of Retail Systems Research believes so and it just takes a little imagination and some inside knowledge. ... >>

BizReport | Blogs & Content archives October 16, 2014

Study: Branded games moving shoppers

It's no secret that people like playing games, but one new study indicates people don't like playing games but that games are influencing players' purchases.... >>

BizReport | Mobile Marketing October 07, 2014

Global study reveals Android gaming preferences by country

Businesses looking to gamification to lure in consumers have a huge market to target, as do game developers, but new research shows that where your gamers are located has a huge bearing on the types of games they enjoy.... >>

BizReport | Advertising archives April 08, 2013

Bunchball offers gamification on Jive

Brands and marketers interested in the potential of gamification models have a new place to look for engagement. Bunchball has announced they'll partner with Jive to offer their Advanced Gamification Module through the site. ... >>

BizReport | Advertising archives December 19, 2012

Partnership rewards gamers with real-world goods

A new partnership between SocialVibe and Placecast will change the way gamers engage with ads and how advertisers engage with gamers. Through the partnership Placecast will power geo-fences for SocialVibe advertisers, offering virtual currency as well as real-world discounts and... >>

BizReport | Ecommerce archives May 22, 2012

Brands: Why you need to test gamification strategies now

Gamification has been around and buzzing for nearly two years now, but gamification is getting more play as consumers spend more time not only gaming but engaging with brands through game-like environment. That, according to a new Pew Research report,... >>

BizReport | Social Marketing May 02, 2012

How Kia gamified ads pushing purchase intent, product awareness

Online gaming continues to grow, but it isn't just the game space that is seeing an impact from the popularity of the pastime. Gamification within the ad space is beginning to hit its stride as more brands offer shoppers -... >>

BizReport | Research archives January 24, 2012

Game-based CAPTCHA alternative offers increased security, fun for users

CAPTCHAs have long been used as a means of defense against hackers and bots but the increasing trend of outsourcing the hacking of CAPTCHAs to cheap labor forces could prompt the search for a different method. How about the gamification... >>

BizReport | Mobile Marketing December 20, 2011

Mobile purchases for real and virtual goods up

There is more going on in the mobile realm than texting and social networking - although those are two of the hottest mobile areas. Game playing and shopping are two other hot areas, with some consumers shopping for virtual goods... >>

BizReport | Internet December 19, 2011

Data reveals massive rise in free-to-play gaming

Pando Networks has released data in the form of an infographic that demonstrates the swift growth of free-to-play MMO games in the last three years and forecast continued robust growth.... >>

BizReport | Advertising archives December 19, 2011

As gaming grows so does gamification

2011 saw gaming and gamification techniques skyrocket online. With more consumers playing games and interacting through game-like structures, brands signed on to engage in the playing sphere. This has led gamification to be one of the fastest growing areas on... >>

BizReport | Internet October 10, 2011

Research: Two-thirds of UK marketers stumped by 'gamification'

"Gamification" is a popular buzzword in marketing circles but do marketers really know what it means? According to a survey of over 100 marketers, reported by New Media Age, the term leaves two-thirds of marketers in the UK stumped. ... >>

BizReport | Advertising archives September 30, 2011

4 Questions with BigDoor

As the crowd surrounding games grows brands are looking for more ways to gamify their communications. From actual branded games to branded products within games and 'gamification' strategies that work with social media ads, these new connections are pushing more... >>

BizReport | Social Marketing September 16, 2011

3 Questions with Kontagent's Aaron Huang

Wondering what gamification and social gaming mean for your brand? Although gamers are playing more and buying more virtual goods, one report finds that only about 1% of those playing free games spend money within games. I chatted with Kontagent's... >>

BizReport | Social Marketing September 13, 2011

Nielsen: People spending much more time in social

Upwards of half the American public are now interacting on social networks often, with most having a profile even if they don't regularly post, tweet or share pictures and videos. Just how big is the social space getting? According to... >>

BizReport | Social Marketing August 30, 2011

How gamification is changing loyalty marketing

Gamification is helping to rebuild the loyalty space. In an area where marketers weren't engaging consumers because their ads, emails or newsletters weren't relevant, games make it simpler for brands to engage and for consumers to earn rewards. This, of... >>

BizReport | Blogs & Content archives August 29, 2011

How to incorporate gamification into your strategy

Gamification. If you haven't at least heard about it, you're probably tried to incorporate some kind of social games within your online strategy. Using rewards, status and reputation to build consumer interest and engagement is one of the oldest forms... >>

BizReport | Social Marketing August 24, 2011

Bunchball gamifies plug-n-play apps

Gamification is moving out of mobile and into the traditional web. Although some brands have included gamified apps within social networks, most have remained in the mobile or social worlds. A new Bunchball release changes that by allowing any website... >>

BizReport | Blogs & Content archives July 13, 2011

How viewers and brands are engaging with social media

As the most-trafficked site several months running, Facebook is getting more play in the boardroom. Consumers continue to increase their time on-site, not just with Facebook but with Twitter and other social networks, causing brands to take social marketing more... >>

BizReport | Advertising archives April 13, 2011

How brands can capitalize on gaming trends

Think there is nothing you can do with game-type marketing because you aren't a gaming brand? Think again. One expert is seeing how non-gaming brands are capitalizing on the gaming trend by utilizing some simple gaming concepts. Here is how... >>