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BizReport | Research archives April 09, 2015

Two-thirds of game revenues generated by 0.23% of players

A minute number of players account for nearly two-thirds of all free-to-play mobile game revenues, according to new research released by mobile marketing automation company Swrve.... >>

BizReport | Mobile Marketing August 11, 2014

Women spend more time and money in gaming apps

Women spend more time and money playing games on mobile devices than men, and they are more loyal, too, according to new research from mobile advertising and analytics platform Flurry.... >>

BizReport | Mobile Marketing April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled.... >>

BizReport | Advertising archives September 17, 2009

Japan's gaming audience leaps 28%

If you're looking for a growing, engaged gaming audience look no further than Japan. According to new research from metrics firm comScore Japan's online gaming audience skyrocketed by 28% - nearly one-third - in the past year. This pushes Japan's... >>

BizReport | Ecommerce archives August 17, 2009

Employ gaming tools to make your website 'sticky'

Websites need to evolve to keep pace with what online consumers want from their online experience. And marketers need to look at what makes an online activity 'sticky' and which elements generate engagement and loyalty. One industry expert thinks he... >>

BizReport | Advertising archives July 02, 2009

EA offers gaming ad advice

If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a... >>

BizReport | Mobile Marketing May 19, 2009

Brightkite: Mobile users exposed to more ad formats

Over a third of US mobile phone owners recalled seeing ads on their cell phones in Q1 2009. However, users of smartphones, such as the iPhone, had a higher recollection of ads, according to new research from Brightkite and GfK... >>

BizReport | Mobile Marketing April 20, 2009

comScore: Top iPhone app is a game

The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games.... >>

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