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Two new surveys in the U.K. and U.S. challenge the stereotype of a gamer. No longer is gaming the reserve of greasy teen boys in dark bedrooms, today's gamers hold down well paid jobs, have children of their own, are... >>
BizReport | October 19, 2012
Social game analysis firm Playnomics reveals the short-lived interaction that most gamers have with free-to-play social games and the likelihood of a game developer making money out of them.... >>
Online has become the place to go to learn about, research and purchase new game titles, according to new research which suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during... >>
McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.... >>
Whether on social networks, mobile apps or gaming hubs, consumers around the globe are engaging with games. But, unlike the past, most gamers aren't playing solitary games, they are playing branded games in social atmospheres. Not all games are created... >>
Yes. That is the take-away from a recent East Carolina University study; the results were presented at the 2010 Games for Health Conference in Boston. Researchers with ECU's Psychophysiology Lab found that people who play online games improved their cognitive... >>
Brand marketers are now able to tap into audiences of virtual worlds, massively multiplayer online games and social media games thanks to a new platform launched this week by game-based ad company, WildTangent.... >>
A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase... >>
The testimony of a friend or fellow gamer is a more effective driver of game sales than flashy magazine ads or discount coupons, according to a new survey from industry tracker The NPD Group. ... >>
The popularity of computer and video games is rising and new reports show that not only are the numbers of gamers swelling, but their demographic diversity is broadening, too.... >>
One of the most recognizable brands in the world of men's grooming has become the official sponsor of one of the Internet's premier professional online gaming leagues.... >>
While industry commentators talk of rising revenues for the PC gaming industry, a recent report from research firm NPD group showed that retail PC game sales fell again last year. ... >>
More research, this time from IGN Entertainment and Ipsos Media CT, shatters the perceived stereotype of lonely, introvert gamers and finds that, as avid media consumers and early adopters of new technologies and products, they are relied upon by many... >>
In order to reach the youth of today, presidential candidate Barack Obama is making his presence felt in places where they hang out, in particular in online settings such as Second Life and video games. ... >>
BizReport | October 08, 2008
When you consider that around 25% of Internet users, over 200 million people, play online games, it's no surprise that Google has decided to move AdSense into the in-game advertising market. ... >>
Here is one really good reason to try out in-game advertising: in-game ads increase the positive perception of a brand. According to a recent report from Nielsen and IGA Worldwide, brand perception increases 61% after seeing an ad in-game. ... >>
If, when your goal is to target gamers, you direct your creative department toward an audience of teenage boys on a diet of takeaway pizza, caffeine and lacking a life away from their computer screen, think again. ... >>
In-game advertising gained momentum in 2007, and Electronic Arts have jumped on the bandwagon with the announcement of a major game title to be distributed as a free-to-play, ad-supported online game later this year.... >>
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
- How to build loyalty through games
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