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BizReport | Advertising February 24, 2010

WildTangent's BrandBoost exchanges virtual goods for viewing ads

Brand marketers are now able to tap into audiences of virtual worlds, massively multiplayer online games and social media games thanks to a new platform launched this week by game-based ad company, WildTangent.... >>

BizReport | Ecommerce December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase... >>

BizReport | Viral Marketing September 15, 2009

The NPD Group: Gamers value word of mouth above flashy ads

The testimony of a friend or fellow gamer is a more effective driver of game sales than flashy magazine ads or discount coupons, according to a new survey from industry tracker The NPD Group. ... >>

BizReport | Trends & Ideas June 03, 2009

ESA releases gaming demographic facts and figures

The popularity of computer and video games is rising and new reports show that not only are the numbers of gamers swelling, but their demographic diversity is broadening, too.... >>

BizReport | Internet May 05, 2009

BIC sponsorship means close shave for gamers

One of the most recognizable brands in the world of men's grooming has become the official sponsor of one of the Internet's premier professional online gaming leagues.... >>

BizReport | Internet January 22, 2009

Is online PC gaming stealing from stores?

While industry commentators talk of rising revenues for the PC gaming industry, a recent report from research firm NPD group showed that retail PC game sales fell again last year. ... >>

BizReport | Research October 17, 2008

Gamers evolving into influential audience

More research, this time from IGN Entertainment and Ipsos Media CT, shatters the perceived stereotype of lonely, introvert gamers and finds that, as avid media consumers and early adopters of new technologies and products, they are relied upon by many... >>

BizReport | Trends & Ideas October 16, 2008

In-game ads added to Obama campaign

In order to reach the youth of today, presidential candidate Barack Obama is making his presence felt in places where they hang out, in particular in online settings such as Second Life and video games. ... >>

BizReport | October 08, 2008

'Game on' for Google AdSense

When you consider that around 25% of Internet users, over 200 million people, play online games, it's no surprise that Google has decided to move AdSense into the in-game advertising market. ... >>

BizReport | Advertising June 18, 2008

Report: In-game ads increase product perception

Here is one really good reason to try out in-game advertising: in-game ads increase the positive perception of a brand. According to a recent report from Nielsen and IGA Worldwide, brand perception increases 61% after seeing an ad in-game. ... >>

BizReport | Research April 07, 2008

Study: Gamer demographic complex

If, when your goal is to target gamers, you direct your creative department toward an audience of teenage boys on a diet of takeaway pizza, caffeine and lacking a life away from their computer screen, think again. ... >>

BizReport | Trends & Ideas January 23, 2008

Major game title ad-supported, free-to-play

In-game advertising gained momentum in 2007, and Electronic Arts have jumped on the bandwagon with the announcement of a major game title to be distributed as a free-to-play, ad-supported online game later this year.... >>

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