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BizReport | Mobile Marketing January 12, 2012

Apps: Revenue from in-game purchases set to to soar

Once your app is ready to be 'sold' do you attach a small price to it or, as many developers are now doing, do you give it away for free and hope users cough up for in-game purchases? Recent research... >>

BizReport | Blogs & Content archives June 30, 2011

Platform may help games go viral

Game mechanics are changing the way consumers interact with brands and advertisements, but to date it has been hard for brands to get in to gaming because of limitations within the social networks hosting games. With more consumers gaming from... >>