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BizReport | Trends & Ideas archives October 07, 2015

VR, mobile to boost game industry revenues past $100 billion by 2018

New data from Juniper Research shows the continuing growth of the digital gaming sector, aided by consumer adoption of mobile and virtual reality technology. ... >>

BizReport | Mobile Marketing October 07, 2014

Global study reveals Android gaming preferences by country

Businesses looking to gamification to lure in consumers have a huge market to target, as do game developers, but new research shows that where your gamers are located has a huge bearing on the types of games they enjoy.... >>

BizReport | Trends & Ideas archives September 18, 2014

Britain has more female gamers than male

Yet more research has surfaced showing women dominate the gaming environment, a trend that has been growing steadily over the last year or so.... >>

BizReport | Ecommerce archives February 21, 2014

16% of gamers shun physical for digital distribution

More and more gamers are shunning physical media and getting their games entirely in digital form, according to the NPD Group's 'Exploring Digital Gaming' report. ... >>

BizReport | Trends & Ideas archives March 07, 2013

Core gamers spend 2X more on new physical games than digital

The majority of core gamers, defined as those who spend at least five hours a week playing traditional genres on Xbox 360, PS3, PC, or Mac, continue to purchase new physical titles, despite the availability of digital full games, according... >>

BizReport | Viral Marketing June 28, 2012

Natural Motion: PR has "no impact" on mobile game downloads

Traditional marketing and PR campaigns to promote and acquire players for mobile games are pointless, according to the CEO of social mobile game technology and development firm Natural Motion.... >>

BizReport | Mobile Marketing March 07, 2012

Flurry: Over half of app sessions spent with games

When Flurry analyzed more than 64 billion mobile app sessions on both iOS and Android devices they discovered that games, particularly those from independent studios, were dominating the space. ... >>

BizReport | Mobile Marketing January 12, 2012

Apps: Revenue from in-game purchases set to to soar

Once your app is ready to be 'sold' do you attach a small price to it or, as many developers are now doing, do you give it away for free and hope users cough up for in-game purchases? Recent research... >>

BizReport | Internet December 19, 2011

Data reveals massive rise in free-to-play gaming

Pando Networks has released data in the form of an infographic that demonstrates the swift growth of free-to-play MMO games in the last three years and forecast continued robust growth.... >>

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