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BizReport | Internet April 30, 2013

Game developers play pirates at their own game

When brothers Patrick and Daniel Klug, co-founders of Greenheart Games, launched their latest offering - Game Dev Tycoon - they had a surprise, and a lesson, in store for those who avoid paying to play by using a cracked version.... >>

BizReport | Mobile Marketing February 21, 2013

In-app game purchases on tablets to exceed $3 billion by 2016

Juniper Research has released new figures showing explosive growth in spending on in-app purchases by tablet gamers by 2016.... >>

BizReport | Viral Marketing June 28, 2012

Natural Motion: PR has "no impact" on mobile game downloads

Traditional marketing and PR campaigns to promote and acquire players for mobile games are pointless, according to the CEO of social mobile game technology and development firm Natural Motion.... >>

BizReport | Research archives February 27, 2012

Social game interest waning?

Farmville, Mobwars...two games synonymous with Facebook. But, according to a new report, the social network and its users aren't all that interested in games these days. That isn't to say some aren't still playing or that Facebook is kicking games... >>

BizReport | Internet October 10, 2011

Research: Two-thirds of UK marketers stumped by 'gamification'

"Gamification" is a popular buzzword in marketing circles but do marketers really know what it means? According to a survey of over 100 marketers, reported by New Media Age, the term leaves two-thirds of marketers in the UK stumped. ... >>

BizReport | Blogs & Content archives June 30, 2011

Platform may help games go viral

Game mechanics are changing the way consumers interact with brands and advertisements, but to date it has been hard for brands to get in to gaming because of limitations within the social networks hosting games. With more consumers gaming from... >>

BizReport | Advertising archives April 11, 2011

Kiip's new mobile ad model seizes the 'moment'

Mobile start up Kiip has launched a new mobile ad model that capitalizes on the emotions of a mobile game player by rewarding them after an in-game achievement. ... >>

BizReport | Blogs & Content archives March 24, 2011

HTML5 Mobile Game Developer Fund announced first recipients

You don't have to be a rocket scientist - or a teen/tween - to know that gaming is hot. But as more consumers move into the gaming space, developers and advertisers are looking for more ways to interact and engage.... >>