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BizReport | Advertising December 07, 2020

Report: Game brands upping ad spend

Video games are back - if they ever really left - with a vengeance thanks to the COVID-19 pandemic, and system manufacturers and game developers are poised to see just how high they might push revenues.... >>

BizReport | Mobile Marketing September 14, 2020

Study: Half of adults are playing games

Mobile gaming isn't just for kids any more (if they ever were). According to new data out from AdColony and DISQO about half of US adults are playing games via their mobile devices at least daily, and their favorites are... >>

BizReport | Advertising archives July 04, 2019

How game-based ads are improving ROI

One new report indicates targeted ads aren't increasing brands' ROI as well as some might think. In fact, the increase in ROI from targeted ads may only be about 4%. Which is why, according to one expert, brands need to... >>

BizReport | Mobile Marketing April 10, 2019

Top 3 tips for a strong playables strategy

Most of the focus on playables are from game developers and publishers, but according to one expert non-gaming brands have a lot to gain from a strong playables strategy. Here are three tips. ... >>

BizReport | Internet January 14, 2019

Predictions for the game industry

From console to app-based, and single player to MMORPGs, gaming continues to be a big draw for a large part of the population. What can game developers - and advertisers - expect from gaming in 2019? We asked an expert... >>

BizReport | Advertising archives October 11, 2018

Brands: How playable ads can increase connection

Playable ads, or games-within-games, are gaining more traction amongst online gamers. They are used to get players further in a game without spending actual money. Here's how brands can capitalize on this format. ... >>

BizReport | Advertising archives April 07, 2016

Study: Video performing best for game developers

Gamers are high on video. That's the takeaway from a new Unity Technologies report, which indicates video ads are performing the best for game developers. ... >>

BizReport | Blogs & Content archives July 09, 2014

Top 3 tips to create engaging in-game ads

RockYou is a cross-platform game publisher with a premium video ad network running through our content. With more than 50 games, the company sells video ads that play before and within the gaming experience, so they know what is working... >>

BizReport | Advertising archives July 08, 2014

Top 2 reasons to give game ads a try

With more than 50 games on their platform, with a premium video ad network attached, RockYou is in a unique position to know what is working in the in-game ad space. In Q4 2013, the hub averaged about 300 million... >>

BizReport | Mobile Marketing December 19, 2013

Report: Breakthrough Moments pushing engagement

Breakthrough Moments - or those times in a game when it is 'natural' for a player to engage with an ad or branded message - may be more important than some thought. According to new data out from MediaBrix, Breakthrough... >>

BizReport | Mobile Marketing July 22, 2013

Arkadium offers HTML 5 gaming environment

Game developers, check this one out. Arkadium has released an HTML 5 based gaming platform for casual gaming. Arkadium has one of the largest libraries of casual games. The platform is set up to allow all brands access to HTML... >>

BizReport | Mobile Marketing January 09, 2012

Report: Gamers playing more on mobiles

When it comes to playing games, more people are pulling out mobile devices than ever before. And we aren't just talking about traditional favorites like Bejewelled or Tetris - although those are still getting heavy play. Games like 'Street Wars'... >>

BizReport | Mobile Marketing December 20, 2011

Mobile purchases for real and virtual goods up

There is more going on in the mobile realm than texting and social networking - although those are two of the hottest mobile areas. Game playing and shopping are two other hot areas, with some consumers shopping for virtual goods... >>

BizReport | Advertising archives December 19, 2011

As gaming grows so does gamification

2011 saw gaming and gamification techniques skyrocket online. With more consumers playing games and interacting through game-like structures, brands signed on to engage in the playing sphere. This has led gamification to be one of the fastest growing areas on... >>

BizReport | Social Marketing August 24, 2011

Bunchball gamifies plug-n-play apps

Gamification is moving out of mobile and into the traditional web. Although some brands have included gamified apps within social networks, most have remained in the mobile or social worlds. A new Bunchball release changes that by allowing any website... >>

BizReport | Blogs & Content archives June 30, 2011

Platform may help games go viral

Game mechanics are changing the way consumers interact with brands and advertisements, but to date it has been hard for brands to get in to gaming because of limitations within the social networks hosting games. With more consumers gaming from... >>

BizReport | Mobile Marketing June 24, 2011

20M mobile gamers and climbing, says MocoSpace

Mobile gaming continues to push the limits, especially via browser. MocoSpace says their platform has surpassed the 20 million member mark. That number may not seem huge, but nearly accounts for one-third of the smartphone user base as defined by... >>

BizReport | Advertising archives April 28, 2011

Janrain rolls out game-like brand advertising solution

With research showing more people logging on to online and social games each month, many brands are looking for ways to capitalize on the craze. Enter a new partnership from Janrain and Badgeville; the partnership allows advertisers to create game-like... >>

BizReport | Blogs & Content archives April 20, 2011

How game developer used QR Codes to drive engagement

Think QR codes are only for ecommerce brands and websites? Think again. Although QR codes are the most likely candidates for driving traffic and interest in ecommerce, there are other ways to utilize them. THQ's Homefront incorporated QR codes to... >>

BizReport | Blogs & Content archives April 14, 2011

What's a social gamer worth? You may be surprised

Everyone is playing games. Whether on a console, in an online or mobile environment or through social networks. A new report indicates that these gamers may have more impact on brands and buzz outside of gaming, though, than originally thought.... >>

BizReport | Advertising archives April 13, 2011

How brands can capitalize on gaming trends

Think there is nothing you can do with game-type marketing because you aren't a gaming brand? Think again. One expert is seeing how non-gaming brands are capitalizing on the gaming trend by utilizing some simple gaming concepts. Here is how... >>

BizReport | Blogs & Content archives February 28, 2011

Games: Not just for the boys anymore

Since video games first came on the scene, researchers have found that the male demographic is more game focused than females. Changes to how we game, however, is changing that according to mobile appvertising and analytics hub Flurry. Their research... >>

BizReport | Research archives January 24, 2011

gWallet, Old Navy partner for unique online experience

Hey, game developers, are you looking for a challenge? Retailer Old Navy and social monetization hub gWallet have a challenge for you: they are looking for the next great social game. Beginning February 1, 2011, the "Game ON!: The Old... >>

BizReport | Research archives November 26, 2010

Gaming expected to grow 20%, what brands can do to engage

Whether on social networks, mobile apps or gaming hubs, consumers around the globe are engaging with games. But, unlike the past, most gamers aren't playing solitary games, they are playing branded games in social atmospheres. Not all games are created... >>

BizReport | Advertising archives September 08, 2010

Top 3 tips to engage gamers

By 2012 the gaming industry is expected to bring in more than $55 billion, a number that has many brands and marketers looking at game advertising to reach consumers. These brands are using rich and social media as well as... >>

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