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BizReport | Mobile Marketing April 10, 2019

Top 3 tips for a strong playables strategy

Most of the focus on playables are from game developers and publishers, but according to one expert non-gaming brands have a lot to gain from a strong playables strategy. Here are three tips. ... >>

BizReport | Advertising archives July 30, 2014

Survey: Gamers don't want interruptions

Don't distract the gamers. That is the takeaway from a new MediaSpike report which found a majority of mobile gamers find that ads served during game breaks are distracting - and unwanted. According to the research even display ads fared... >>

BizReport | Advertising archives February 28, 2013

Report: Game ads outperforming standard units

Attention advertisers: if you're looking for a higher campaign ROI, don't look to standard units. Look outside of the box and into the game. According to new data out today from MediaBrix both social and mobile game ad units are... >>

BizReport | Blogs & Content archives March 07, 2011

Glu's download numbers underline gaming popularity

Still thinking about game advertising but haven't pulled the trigger. Consider this: men are still the dominate demographic in online gaming, but females, teens and older adults are pushing into the gaming ecosystem. This makes game advertising relevant to a... >>

BizReport | Advertising archives February 09, 2011

New Yahoo! ad programs take on gaming feel

Gaming is everywhere - even in ads, it seems. Two new campaigns from Yahoo and brands such as People and Diet Dr. Pepper are taking on some of the gaming feel. The ads are designed to creatively engage consumers by... >>

BizReport | Research archives April 19, 2010

Mobile game niche down but could skyrocket

Over the past year, despite forecasts predicting that the mobile gaming market would explode, the market actually showed a 13% decrease. However, that should turn this year thanks to the rapid adoption of smart devices. A new report from comScore... >>

BizReport | Research archives October 15, 2008

ComScore: Half of Asia-Pacific surfers play games

In-game advertising could be a good way to convert more Asia-Pacific online users according to new research from comScore. Their latest numbers show that more than 50% of Asia-Pacific Internet surfers visiting online gaming sites in August 2008. On average,... >>

BizReport | Trends & Ideas archives July 25, 2008

Should you rethink your gaming mindset?

Marketers are quickly jumping on the gaming bandwagon but if you aren't careful, you could be missing the boat - even if you're placing ads in-game. Why? Because according to experts at the OMMA Gaming session, gamers aren't who you... >>