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BizReport | Research October 26, 2009

Are you doing enough to promote the customer experience?

Over the past year ,as brands large and small have fought for every consumer purchase, a lot has been said about the customer experience. Study A insists that creating an online customer experience will increase sales. Study B cites information... >>

BizReport | Social Marketing September 16, 2009

Why brands should monitor Twitter - now

When it comes to social networks, Twitter is the current 'in' place. But many brands, businesses and marketers are still avoiding the micro-blogging hotspot. Why? Because they don't understand the concept of micro-blogging or why it is important. The problem?... >>

BizReport | Research August 27, 2009

Managed services up despite economy

Despite the down economy, managed services are getting a boost of late. According to a recent Forrester Research report nearly 20% of IT professionals are purchasing more managed services. Nearly half (47%) of Enterprise respondents and just over one-third (37%)... >>

BizReport | Mobile Marketing June 08, 2009

MMA: Mobile to jump 25% in 2009

The economy may still be in trouble, but mobile marketers are betting on the relatively new medium to help them beat the selling doldrums. According to a new forecast from the Mobile Marketing Association, mobile marketing will increase by 26%... >>

BizReport | Advertising May 13, 2009

Report: Interactive marketing to top $25 billion

Within the next year interactive marketing efforts will increase by 11%, to reach $25.6 billion. The report, from Forrester Research, predicts that by 2014 the interactive spend will top $50 billion.... >>

BizReport | Social Marketing February 28, 2009

Forrester: B2B buyers active in social media

If you're a B2B marketer, and you're not yet using social media, you are a little late arriving at the party, according to a new business report from Forrester Research.... >>

BizReport | Advertising February 10, 2009

Forrester: European ad spend to increase only 10%

The predictions aren't exactly dismal but a recent Forrester Research finds that the online ad spend in Europe will increase only about 10% in 2009; that is down from a 30% increase in 2007. What this means is that while... >>

BizReport | Ecommerce February 04, 2009

What reaction do consumers have to negative reviews?

It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written... >>

BizReport | Ecommerce January 12, 2009

Ecommerce challenge: make online shopping an experience

As many etailers found over the Christmas holidays, consumers shopped more online but spent less money. As the economy around the globe continues to be tight, many etailers wonder what they can do to keep consumers returning. ... >>

BizReport | Blogs & Content December 11, 2008

Forrester: Consumers don't trust corporate blogs

Corporate blogs and brand social network profiles aren't trusted as much as other sources of information such as print newspapers, Internet portals and personal blogs, according to a recent report from Forrester Research. ... >>

BizReport | Advertising October 09, 2008

Engaged online video viewers not averse to advertising

For an increasing number of people, online video viewing isn't a fad, it's a habit and marketers should be looking to online video advertising to reach engaged and influential audiences, according to recent Forrester Research findings for Veoh Networks. ... >>

BizReport | Research August 14, 2008

Why marketers shouldn't ignore the widget craze

Once thought of as a cool way to share online content with friends, the widget is quickly coming into its own and advertisers are taking note. However, advertiser adoption is still behind the adoption rate of consumers, which makes widgets... >>

BizReport | Research September 19, 2007

Online retailers spruce up their websites

Online retailers are reacting to increasing discrimination toward website functionality and customer service by giving their online presence a major facelift.... >>

BizReport | Research September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment.... >>

BizReport | Research July 11, 2007

Online businesses need to mind their language

Despite the Internet breaking down barriers between markets a recent study finds that European companies do more business outside of their native countries than their American counterparts.... >>

BizReport | Ecommerce May 07, 2007

Consumers research products online, buy offline

A report to be released by Forrester Research later this week reveals that most consumers are researching online, but buying offline.... >>

BizReport | Research April 24, 2007

Forrester unveils "Social Technographics" report

A new report by Forrester Research has grouped social network users into six categories based on their level of participation, enabling marketers to develop more effective social marketing strategies.... >>

BizReport | Research March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels.... >>

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