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BizReport | Ecommerce archives October 10, 2016

U.S. insurers fail to offer digital customer experience

While many U.S. insurers have a digital presence their inability to answer routine customer queries across several digital channels is impacting the customer experience, according to new research carried out by Eptica.... >>

BizReport | Loyalty Marketing October 10, 2016

Bank customers loyal but marketers must not rest on laurels

New research from the Direct Marketing Association in the U.S. reveals that the majority of consumers are happy with their current bank but also warns that banks should not rest on their laurels and, instead, seek to provide the more... >>

BizReport | Mobile Marketing July 20, 2016

Financial service firms must up their app game

New research released by Episerver reveals that financial service providers are not meeting consumer expectations when it comes to the mobile experience. ... >>

BizReport | Social Marketing September 07, 2015

Consumers strongly disagree with social media use for credit scoring

In the wake of reports of Facebook securing a patent that would allow banks and financial institutions to assess a borrower's creditworthiness by checking their friends' credit scores, a survey by Equifax reveals that most consumers strongly disagree with financial... >>

BizReport | Mobile Marketing May 11, 2015

Millennials choose mobile to search, contact financial services and insurance companies

Recent research by the Marchex Institute reveals that, for financial services and insurance companies, it is now typical for Millennial Gen X consumers to search on their mobile phone and make a call directly from that search result.... >>

BizReport | Research archives March 20, 2015

Mobile Roundup: Mobile data to skyrocket

There is a new report out from Cisco showing how mobile data traffic is skyrocketing into 2015; another study indicates which demographics are being engaged by mobile ads. Details in today's mobile roundup.... >>

BizReport | Advertising archives November 10, 2014

Financial services industry failing to embrace creative cultural change

A new study, from global digital agency Dog, and conducted by 72Point, lays bare "some of the major issues affecting the financial services sector", of which a lack of conviction that the financial services industry is a creative industry is... >>

BizReport | Mobile Marketing August 19, 2013

Facebook to test mobile payment service, but will Brits get on board?

The media is awash with news that the social networking behemoth is to start testing a new service aimed at allowing Facebook users to make purchases with just their Facebook login, but will consumers in the UK trust a service... >>

BizReport | Social Marketing May 03, 2013

Social media influences mass affluent consumers

Whether in the accumulating wealth life stage, about to retire, or retired, research has found that mass affluent consumers use, and are influenced by, social media. ... >>

BizReport | Internet January 20, 2010

Internet users find news/media websites best for usability

When it comes to usability, news and media websites are the easiest to use while government sector websites come bottom of the pile, according to new findings just released by user experience consultancy, Webcredible.... >>

BizReport | Advertising archives August 28, 2007

Subprime advertising on the decrease

A potential mortgage crisis could see ad spending by the financial services sector decrease substantially and, even now, much of the subprime advertising has begun to disappear.... >>

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