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BizReport | Research archives September 03, 2010

Study: Kids change how women think, react

When it comes to targeting women, children may be the deciding factor. According to new study from Ipsos OTX, affluent women who have children act and react differently to nearly everything. According to researchers, women with children have different priorities,... >>

BizReport | Ecommerce archives May 19, 2010

Study: Online hubs change women's offline shopping habits

When it comes to shopping, we've all heard the myths of one woman finding a product, telling another and a wave of new consumers hopping on that product bandwagon. Turns out that myth may be closer to the truth than... >>