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BizReport | Research archives June 21, 2012

Study: Moms find tech engaging, distracting

A new study out from Starcom MediaVest Group and Yahoo indicates global moms are finding technology both a help and a hindrance. Researchers surveyed 4,000 mothers around the globe; they found that most moms are both finding technology a way... >>

BizReport | Social Marketing May 14, 2012

Nielsen: Mom center of online, offline life for families

There are many trite sayings about the importance of mothers. New data from Nielsen backs up the trite with some hard facts. Primary among the findings: moms in America are the center of online as well as offline life for... >>

BizReport | Research archives September 30, 2010

Top 3 tips for engaging female emotions

Women may make the bulk of household purchases, women may be playing games and watching video clips and women may do a lot of shopping online, but marketers are still having trouble finding and converting women from browsers to buyers... >>

BizReport | Blogs & Content archives June 24, 2010

Study discovers what women really want

...from the Web, that is. A new study from Unicast finds that women want a few very specific items from the Web during the summer holiday. Knowing what those things are will spell the difference between a profitable and a... >>

BizReport | Research archives May 28, 2009

Report: Apple tops female tech lists

When it comes to technology, women are more likely to be enamored of Apple than Microsoft according to a recent report from Solutions Research Group. Why does this matter? Because knowing which brands different demographics favor does spell the difference... >>

BizReport | Research archives May 25, 2009

Study: Women spending 40% more time at home

Solutions Research Group is releasing the numbers from their recent "Women & Digital Life" research study. Over the course of several weeks, researchers interviewed more than 2,000 women from different stages of their lives - teens, young couples, moms, empty... >>

BizReport | Research archives March 25, 2008

Women are game for product ads

Where would you expect to find your most responsive 45+ years of age female demographic online? Perhaps not quite where you’d expect to find them, reveals Dynamic Logic.... >>