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BizReport | Ecommerce archives April 30, 2010

Female baby boomers look to web for cosmetics

Mintel's recent Beauty Retailing report found the female baby boomer population is becoming increasingly web-savvy and more could be spending their digital dollars at online beauty sites if retailers play their cards right.... >>

BizReport | Advertising archives March 31, 2010

Study: Do female voice-overs influence more purchases?

When it comes to advertising messages, women may have the upper hand in soothing and persuading consumers. That, according to a recent Harris Interactive/AdWeek Media poll. The question is, does the female voice lead to more conversions...or not? ... >>

BizReport | Social Marketing December 11, 2009

SheSpeaks: Social media strong driver of purchase behavior among women

SheSpeaks' latest Social Media Study has been released and it shows that almost 90% of women are using popular social networks. Of interest to marketers will be their figures showing how social media is becoming a strong driver of purchase... >>

BizReport | Social Marketing December 01, 2009

Pingdom: Majority of social sites dominated by women

Since social media became the darling of marketers, much research has been done to discover who uses it and why. Many reports point to women being the more social of the two sexes, and a recent study from Pingdom comes... >>

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