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BizReport | Advertising archives September 12, 2014

Facebook asks users why they hide newsfeed ads

Ads in Facebook's newsfeed can get annoying and many choose to hide them. Now, Facebook wants a little more detail about why their users choose to hide an ad in an effort to improve targeting.... >>

BizReport | Ecommerce archives August 30, 2012

10 Ways You Can Encourage Consumer Product Reviews

In the run up to Black Friday and Cyber Monday consumers will be trawling product reviews to help them make important purchase decisions. If your business has yet to harness the power of reviews, here's how you can make a... >>

BizReport | Research archives April 16, 2009

84% of Americans influenced by online customer reviews

More research is out this week that shows the impact that online customer reviews have on consumers' buying decisions. ... >>

BizReport | Loyalty Marketing February 24, 2009

Study: Reward program participants are WOM champions

Don't overlook that database packed with your reward program participants because, according to a new study from Colloquy, they are word-of-mouth champions and deserve to be recognized and encouraged.... >>

BizReport | Trends & Ideas archives February 03, 2009

Hitwise: Steady growth in 'e-book' searches

Hitwise's Robin Goad has released data regarding searches for e-books. His findings have revealed a steady growth in searches for the term, demonstrating a continued interest in digital reading. Marketers can easily integrate e-books into their marketing strategy, driving traffic... >>

BizReport | Blogs & Content archives January 28, 2009

How to manage negative comments on blogs

Company blogs are valuable tools for developing a dialogue with consumers, building a brand and disseminating information. But marketers need to know that by entering into such a conversation with consumers they must deal with mixed emotions from their audience.... >>

BizReport | Ecommerce archives November 26, 2008

British online reviewers are a selfless bunch

Why do some Internet users expend extra time and effort to write online reviews? What are they getting out of it and what sort of Internet user are they? Bazaarvoice and word-of-mouth experts Keller Fay Group have released findings from... >>

BizReport | Ecommerce archives October 28, 2008

Customers seeking product support log on

After flicking through the manual, the Internet is the second port of call for customers looking for product information and support, according to Michael Mace of Rubicon Consulting.... >>

BizReport | Social Marketing October 07, 2008

Why are many social media campaigns doomed to failure?

Business are going to have to adopt social media campaigns to interact and communicate with customers, according to research firm Gartner, which estimates that more than 60% of online Fortune 1000 companies will have connected with or developed an online... >>

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