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BizReport | Advertising archives June 12, 2017

Father's Day Roundup: What dad wants, what dad gets

Father's Day is just around the corner, and many retailers are hoping to reach into the wallets of moms and kids to get their fair share. The problem? Many retailers and brands aren't sure what dad's are most interested in.... >>

BizReport | Advertising archives June 14, 2016

Reports: Father's Day spending up, email may increase conversions

Look for more kids (and moms) to spend more this Father's Day. That's the word from new NRF data which predicts the total Father's Day spend will surpass $14b in 2016. ... >>

BizReport | Ecommerce archives June 15, 2015

Hey, Kids, Daddy wants a new wardrobe

A new survey out from Ebates indicates what Dads really want this Father's Day, and the news is just in time for some last-minute campaign tweaks from savvy etailers. ... >>

BizReport | Ecommerce archives June 03, 2013

Will Dad get his wish on Father's Day?

Over the Mother's Day holiday, researchers found that moms just wanted a little time away from housework. According to reports, most moms wanted spa days or time to shop - alone. But for Dad, things are a little different. But... >>

BizReport | Research archives June 14, 2012

Survey: Dad doesn't know best?

Mr. Fix-It beware. A new survey out from TeamViewer indicates the seat of power - at least where electronics are concerned - is shifting away from Dad and to. . .daughter? In some cases, yes, TeamViewer's research indicates a different... >>

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