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BizReport | Social Marketing February 07, 2013

New dashboard reveals which brands have the most loyal Facebook Fans?

Want to know which brands on Facebook have the most loyal Fans? A new dashboard from a Facebook Insights Preferred Marketing Developer can tell you just that.... >>

BizReport | Social Marketing October 12, 2010

Study: 36% of fans disengaging with brands on Facebook

Brands may be relishing their success with social networks, but if they fail to sustain interest through quality content and value to consumers they may find themselves in a very lonely space.... >>

BizReport | Internet September 27, 2010

Are Facebook Pages killing websites?

Does your company need a website? This question is being asked in boardrooms around the globe as figures and consumer behavior suggests websites are losing out to Facebook Pages.... >>

BizReport | Social Marketing June 02, 2010

Give your Facebook fans a quick, easy way to send gift cards

You've got a Facebook Page and you're engaging with your Fans, but are you doing any business directly through the social network? The implementation of something as simple as a gift card tab could greatly enhance the monetization of your... >>

BizReport | Social Marketing August 14, 2009

Vitrue: Facebook wall posts generate CTRs in excess of 6%

A social media start up claims to have measured click-through rates for Facebook wall posts and found them to be significantly better than the average email or display ad campaign.... >>

BizReport | Advertising archives January 28, 2009

Facebook launches new engagement ad format

If you wanted to advertise to Facebook members would you a) engage them, b) entertain them or c) both? The answer is c) - polling ads. ... >>

BizReport | Social Marketing January 16, 2009

Putting your business on Facebook - Part 2

What purpose will your Facebook fan page serve? Is your goal to disseminate information to your fans, to entertain or to engage them? It should not be any one of these - it should be all of them.... >>

BizReport | Social Marketing January 12, 2009

Putting your business on Facebook - Part 1

According to recent research by interactive marketing agency Rosetta, over half of 100 leading retailers surveyed have pages on Facebook. But why build a Facebook page? Why not create a profile? And what is the difference? ... >>

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