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BizReport | Trends & Ideas archives June 28, 2016

Unplug for your health and mental well-being, urges parenting website

Could you go a whole day without plugging in or logging on? That's what parenting website MyFamilyClub asked of people in the UK for the sake of their own, and their children's, health and well-being.... >>

BizReport | Mobile Marketing June 18, 2013

Mobile offers, coupons big draw for Dads

As coupon-clipping moves into the mobile arena, dads are overtaking mothers when it comes to taking advantage of deals delivered to their mobile devices, according to a new poll from Placecast conducted by Harris Interactive.... >>

BizReport | Social Marketing August 23, 2012

Family, friends provide more vacation inspiration than social media

Family members and friends provide more inspiration for those selecting a holiday destination than social media, according to a new survey in the UK for Directline Holidays. ... >>

BizReport | Trends & Ideas archives July 06, 2011

Family tech use study reveals 'like father, like son'

Think it's just teens that are surgically attached to their tech gadgets? Think again. A new study from the Barna Group found that parents are just as dependent on technology as their kids.... >>

BizReport | Advertising archives February 03, 2011

Dads feel ignored by advertisers

Advertisers aren't keeping up with the times. Despite playing a larger role in family decision-making over past years, Dads continue to be ignored in favor of the traditional family purse holder, finds new research.... >>