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In light of recent spam detection algorithm changes, Google expects the number of reviews being shown on some local Google+ pages to increase. To this end, the search giant warns businesses that fake reviews will immediately be taken down. ... >>
BizReport | October 23, 2012
Keen to put a stop to companies paying for positive reviews, Yelp has announced it will soon name and shame those that attempt it with their new "Consumer Alert" badge. ... >>
In the rush to harness the power of social media, organizations are increasingly turning to paid reviews and ratings. In less than two years time Gartner estimates that almost 1 in 10 of all reviews will have been paid for.... >>
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- Driving website traffic revealed as retailers' biggest challenge
- Revenues from tablet games to triple in next five years
- Marketers must react to changing consumer behavior caused by technology
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