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BizReport | Social Marketing March 10, 2021

Breaking down Social: Ads on IG more engaging that other social networks

An ever-increasing portion of brands digital advertising budgets is going to social networks, either in the form of specific ad campaigns, efforts with influencer collaborations, or a social destination for customer service. But, according to new data out from SocialInsider,... >>

BizReport | Blogs & Content archives June 15, 2018

Expert: Why free isn't free and how publishers can educate consumers

Facebook is rumored to be considering a paid subscription for the world's largest social network, a move that would allow social network users to avoid all the ads that clutter newsfeeds. While this move may be celebrated by consumers, it... >>

BizReport | Social Marketing May 06, 2016

How Facebook topic data is impacting social

Facebook topic data is still a new force in the social space. The data gives brands the ability to look at how consumers are engaging with posts and shares within Facebook, and that data can be rich in targeting options.... >>

BizReport | Social Marketing January 29, 2016

What Facebook's earnings mean for businesses

This week Facebook announced Q4 and full year earnings for 2015 - all solid numbers. The social network reports $1.62 billion in profits, which exceeds the forecasts; they attribute the growth to increases in mobile and video advertising across their... >>

BizReport | Social Marketing May 14, 2012

Forecast: Social ads to push 50% ad budgets by year's end?

In light of Facebook's expected IPO later this week, so industry insiders are pontificating on what could be next for The Social Network - and other social networks - as more consumers becoming connected to and continue relying on social... >>

BizReport | Research archives May 11, 2012

More than half of adults 'concerned' about Facebook privacy

When it comes to social networking everyone is doing it - or it seems that way - but a growing number of social networkers are also becoming concerned with the privacy of these online hangouts. A new study, fielded in... >>

BizReport | Social Marketing May 08, 2012

Study: The social login preferences of consumers

A new report from Janrain may help retailers make a better connection with their socially minded customer base. In January, Janrain's research should a bulk of consumers felt website registrations were 'annoying' - to the point many avoided websites and... >>

BizReport | Social Marketing October 10, 2011

Socialbakers: Burberry UK's biggest brand on Facebook

Research by online analytics firm Socialbakers has revealed that British Facebook users have a sweet tooth and keep an eye on fashion.... >>

BizReport | Social Marketing September 13, 2011

Brands: Wednesday Facebook posts get better results

New data out from Buddy Media finds some interesting implications for retail brands using social media - specifically Facebook. Primarily which days and actions garner the most interest from social networking consumers. ... >>

BizReport | Research archives August 30, 2011

Study: Women likely to click, younger users to fan on Facebook

Wondering which demographics are really engaging through Facebook? A new report shed light on which demographics are clicking, which are 'liking'; interestingly enough, women were found more likely to click ads within Facebook and younger demographics were found most likely... >>