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BizReport | Social Marketing April 11, 2019

Expert: What Facebook's ad changes mean for brands

Facebook has announced changes to their ad routines. These include relevance score changes along with the addition of three new metrics which brands can use to better target ads within the social platform. What do these changes mean for brands?... >>

BizReport | Social Marketing August 07, 2017

What Facebook's Messenger ads mean for social marketers

Facebook is changing their game again, adding to the list of marketers able to buy ads inside their Messenger app; they first opened Messenger to ads in January of 2017, but only in a limited area (Australia and Thailand), and... >>

BizReport | Social Marketing May 09, 2016

Top 3 tips for brands to implement a Facebook topic data strategy

DataSift's partnership with Facebook, for Facebook topic data, allows insights to be drawn from posts, likes, comments and shares from among Facebook's 1.65 billion monthly active users. DataSift's CEO shares tips for creating a better topic data strategy. ... >>

BizReport | Social Marketing January 29, 2016

What Facebook's earnings mean for businesses

This week Facebook announced Q4 and full year earnings for 2015 - all solid numbers. The social network reports $1.62 billion in profits, which exceeds the forecasts; they attribute the growth to increases in mobile and video advertising across their... >>

BizReport | Social Marketing September 17, 2015

Report: Facebook and in-app ad spending up YoY

AdRoll is reporting the spend per advertiser within Facebook's circle has increased nearly one-third in the past year. On a global scale, AdRoll's numbers show a 31% YoY increase in ad spending through the social network. ... >>

BizReport | Mobile Marketing March 23, 2015

Is auto-playing on Facebook good, bad for brands?

Over the past few weeks more and more consumers have seen videos begin to auto-play on Facebook's newsfeed. While this trend isn't intrinsically bad, it can also not be the best idea. Here's why:... >>

BizReport | Social Marketing July 04, 2014

SocialBakers: Facebooks interactions up, businesses pay attention

There has been a lot of buzz lately about Facebook's marketing practices - post boosting, not showing every post from every page 'liked' by a consumer. Still, the giant social network just keeps growing. New users, more engagement and more... >>

BizReport | Advertising April 21, 2014

How Facebook, AdWords can work together

Facebook has been taking a beating recently about attribution, the worth of ads placed on the site and the change in algorithms that has some businesses seeing little return even on status updates. But one expert advises brands not to... >>

BizReport | Social Marketing April 03, 2014

Vantage Media: How Facebook is changing engagement

According to recent data from the Vantage Media Consumer Engagement Index targeting isn't just about the product any longer. It's about the product, the consumer and getting the timing right. The study also indicates that Facebook is changing not only... >>

BizReport | Social Marketing February 05, 2014

Expert Commentary: What Facebook's proposed mobile ad network means for brands

There has been a lot of talk lately about a mobile ad network, powered by Facebook data that will put non-Facebook ads on consumers' mobile phones. What does such a network mean for advertisers?... >>

BizReport | Social Marketing February 21, 2013

Release ups the Facebook data ante

Ever wondered what your brand's fans are doing on Facebook? Many do. A new release from ePrize today lets brands in on the secret by collecting and aggregating Facebook analytics.... >>

BizReport | Social Marketing September 24, 2012

New tools to open Facebook for businesses

As the largest social network, Facebook gets a lot of attention from businesses, but with the roll out of Facebook's Timeline a few months ago many businesses are seeing more frustration from the social space. Some may even be giving... >>

BizReport | Social Marketing June 07, 2012

One brands finds Facebook ads adding more to bottom line

Just a couple of weeks ago, during the Facebook IPO, the buzz surrounding the world's largest social networks was that ads within it weren't working. Rather than pushing ROI, the ads were seen as non-performing.... >>

BizReport | Social Marketing May 17, 2012

Wildfire study reveals best type of social campaign

With Facebook's IPO on the near horizon pundits are wondering what's next for the social network - some going so far as to predict a clunker in the near future because Facebook isn't quite ready for primetime from an advertiser... >>

BizReport | Social Marketing January 17, 2012

Brands pushing more into social, consumers still aren't talking

When it comes to social networks brands are all about social marketing but consumers may be a bit slower on the uptake. While many social networkers 'fan' or 'friend' brands on socnets, new research shows they aren't randomly posting about... >>

BizReport | Research August 30, 2011

Study: Women likely to click, younger users to fan on Facebook

Wondering which demographics are really engaging through Facebook? A new report shed light on which demographics are clicking, which are 'liking'; interestingly enough, women were found more likely to click ads within Facebook and younger demographics were found most likely... >>

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