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BizReport | Advertising archives July 31, 2012

Are Facebook's mobile ads performing for brand marketers?

When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting... >>

BizReport | Social Marketing April 04, 2012

Eye-tracking: Consumers disorientated by new Timeline

The new Timeline is taking some getting used to by both consumers and brands. New eye-tracking research by SimpleUsability gives brands an idea of how consumers are looking at the new format and suggests how brands can make the transition... >>

BizReport | Internet March 21, 2012

Website visitors form first impression in a fraction of a second

A company's logo can establish a clear identity and is the official identifying mark. According to a new study from the Missouri University of Science and Technology it's also the part of a website that draws the most attention from... >>

BizReport | Advertising archives April 06, 2009

Online ads fade into background

A study that measured advertising effectiveness throughout multiple media using AdWorks methodology and eye-tracking software has found ads in magazines and on television are more effective than those online. ... >>

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