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BizReport | Advertising archives April 11, 2013
Report: Viewers missing the sponsorship mark
A new report out this week indicates that advertisers aren't hitting all the right marks when they sponsor events. According to new data out from Selectable Media finds that viewers are, in many cases, identifying the wrong brands as sponsors... >>
BizReport | Advertising archives March 27, 2008
Use of alternative media to rise
PQ Media predicts that, by 2012, one dollar in every four will be spent on alternative media as advertising strategies change along with consumer habits.... >>
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